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Arnaud COLLIN

SAN JOSE

En résumé

12 years of experience in Consumer Internet and ecommerce, both in startups and large organizations.
Extensive international experience in Europe, USA, Australia and Vietnam.
Marketing executive with a successful record of growing existing brands and launching new ones by using innovative marketing strategies and building great teams. Bringing a big-picture vision, and the drive to make that vision a reality.
A branding and creative talent with extensive experience in data-driven marketing.

CAREER HIGHLIGHTS
• Doubled website conversion rate and grew customer base 5x at Offermatic
• Launched eBay Instant Sale and achieved $3.7MM sales in first 2 weeks of launch (+400% vs Target)
• Built and Implemented Customer lifetime Value (CLV) for eBay worldwide
• Managed $100MM eBay coupons program globally, achieving overall positive ROI
• Increased revenue from $4MM to $20MM and profit margin from -1% to 45% in 3 years for eBay Belgium

I am looking for a marketing or business executive role in a disruptive and fast growing company in the consumer Internet/mobile sector. I am open to relocation.

Mes compétences :
Advertising
Brand strategy
Business
Business development
Customer acquisition
Customer Loyalty
E-commerce
Ecommerce
Loyalty
Management
Marketing
Microsoft CRM
PNL
PNL management
Product Management
Product Strategy
Public relations
Segmentation
Strategy

Entreprises

  • Offermatic - VP of Marketing and Product

    2011 - maintenant Offermatic is an early stage startup backed by Kleiner Perkins (KPCB). Offermatic is pioneering a new marketing model that changes how consumers save money, and how merchants acquire and retain customers. Consumers can transform their credit or debit card into a universal loyalty card and get automatic rebates directly back to their card, instead of dealing with coupons or vouchers. Merchants (like Nordstrom, Costco, Overstock.com) use Offermatic to deliver hyper-targeted card-linked offers based on actual shopping history.
    Key responsibilities and achievements:
    • Brand positioning and product marketing: Led a complete overhaul of Offermatic website and email flow, which doubled visitor to active conversion rate. Launched new services targeting national retailers, etailers and local merchants, with a ‘fail fast/ learn fast’ approach allowing rapid iteration
    • Online marketing, social media, PR and Communications: Set up affiliate program, guerilla marketing campaigns through social media sites
    • B2B marketing: Segmentation, market sizing, product positioning, sales marketing

  • Ebay - Directeur Seller Experience and CLV

    PARIS 2008 - 2011 -Drive marketing investments efficiency: Define Marketing Strategy and objectives, manage and optimize US budget allocation, coordinate Marketing initiatives planning, track impact vs overall objectives
    -Ensure consistency and integration of all communication to US customers (through all channels)
    -Develop an accurate view of Customer Value and ensure it is leveraged globally throughout the company

  • Ebay Australia - Customer Experience and Marketing Director

    2007 - 2008 Leading a team of 30+ people
    • Understand customer segments’ needs and issues, define a marketing Strategy per segment.
    • Increase eBay consideration and recruitment of new users through all communication channels (online, offline, below, PR), develop activity and engagement of existing members through Product marketing, Direct marketing and Community management.

  • Ebay Belgique - Directeur marketing

    2005 - 2007 Development of brand awareness of eBay in Belgium, Recruitment of new users through all communication channels (online, offline, below, PR) and activation and retention of existing users through Onsite and Direct marketing and Community management.
    Leading a team of 10 persons

  • ViaMichelin - Directeur sales and marketing

    2001 - 2005 Start up, subsidiary of the Michelin group, created in 2000 to launch digital services around route planning, mapping and content
    P&L responsibility for Consumer Websites BU at European level
    • Grew traffic across Europe and made ViaMichelin the European leader: Double-digit annual growth of traffic and triple-digit growth of advertising revenues (+ 115% yoy in 2003)
    • Launched and managed e-commerce activity in 5 languages
    • Streamlined Customer Support Department: Operational excellence, implemented new processes
    100% of e-mails answered in 48h in 2003 (vs 20% in 2002), improved customer satisfaction
    • Business Development of PC and PDA product range: Negotiation of sourcing and distribution contracts, New products development and launch
    • Online Consumer Services (Web sites and Minitel): Grew website advertising revenue from 0 to 700K Euros in the first 12 months (+ 100% vs target).

  • BCG - Consultant

    1999 - 2001 • Development and test-launch of an Internet portal offering in-office B2E proximity services for Sodexho. Built the business plan, launched a pilot and negotiated with key partners.
    • Growth and diversification strategy for Mars. Due diligence of European potential targets for acquisition and follow up for the acquisition phase.
    • Sales organization overhaul of the French subsidiary of Universal Music: Analysis and redefinition of Sales department tasks, Sales teams reorganization.

  • L'oreal - Assistant Chef de Produit Hygiène

    PARIS 1996 - 1997 Launched 2 lines of new products for Mennen and Narta toiletries brands: branding, product positioning, market sizing (quantitative and qualitative research), advertising and promotional campaigns, manufacturing.

Formations

  • HEC

    Jouy En Josas 1995 - 1999 strategic management
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