Arnaud FRANQUENK

En résumé

Entreprises

• French Chamber of Commerce Montreal - Director of Trade-service dpt

  2013 - 2014 Managing the Trade-service department regarding operations, budget, marketing and sales
  
  Objective: enhance profitability of the department and its attractiveness on the consulting service market.
  
  Achievements: Increased the Trade-service department workload capability and profitability. Due to new stream of revenue I helped to implement, the trade service department reached its 2014 PnL annual target in 5 months.

• PRODIGE - Business development & Marketing manager

  2012 - maintenant Situation:
  PRODIGE was positioned as an entry-level interior perfume manufacturer despite the good quality of its Made-In-France products. Its to date marketing strategy had not succeeded to differentiate its products enough to justify higher prices.
PRODIGE was rapidly losing market shares against low cost, entry-level companies.
  Slow decrease of purchase power in France impacted negatively the overall national demand for interior perfume.
  I was hired in order to (1) differentiate PRODIGE’s products from entry level competition by re-positioning the brand in the middle-range market; and (2) to penetrate export markets.
  
  Actions:
  - Implemented an upmarket strategy: Re-defined the brand positioning by focusing on high quality products and withdrawing entry-market products / Created the brand “story” and visual identity
  - Executed Japanese & Korean market-entry: Prospecting, use of PR (Tokyo Gift Show, Feb. 2013)
  - Managed new key accounts in Japan & Korea (importers/distributors & retail channels): securing partnerships, closed sales.
  - Sales network coordination: exclusivity contracts, retail prices, localization of product message.
  
  Results:
  - 2013 YOY sales increase of 30% in total value, with a 10% average in unit price increase.
  - Japan Market Entry success. Signed up LOFT / Export sales represents 80% in excess of initial budget.
  - In 2014, 1st sales in Korea. PRODIGE is now presented in 2 chain stores : LOTTE and Raviaise.
  

• Tullett Prebon - Broker

  Paris 2007 - 2012 Actions:
  - Act as a broker for trades of OTC fixed income, and NIKKEI index options.
  - New account acquisition.
  - Major accounts management: Calyon, Daiwa, Natixis. BNP, JP-Morgan, Commerzbank, HSBC, Macquarie, market makers.
  
  Results:
  Brought in major clients : JP Morgan, BNP Delta one and Calyon
  Acquired a large transaction volume: 65% of Calyon flow / The desk became No. 1 in Nikkei OTC transactions volume with JP Morgan and BNP Delta one while under my coverage.
  

• ERAI - Business Consultant

  Alès 2004 - 2006 Business development for companies seeking to penetrate the Japanese market:
  
  Responsibilities:
  - Delivered extensive market analysis and business strategies to ensure a sustainable market penetration in Japan.
  - Researched and selected business partners based on representation and distribution channel needs.
  - Ensured follow ups and trouble-shooting between French companies and their Japanese clients.
  
  Achievements:
  - Delivered key-partnerships in FMCG and industrial market to ERAI clients.
  - Enhanced the presence of ERAI’s Japan branch: 20% increase in business volume due to the introduction of marketing tools.
  - Systemized ERAI’s market reports quality by standardizing the core content and designed marketing materials.
  

Formations

• Lyon II University

  Lyon 2002 - 2004 Master Business - Asian Affairs
  
  Major:
  International Business – Ethics and business management in Asia – Japanese language
  
  Minor:
  Corporate law – Japan Economics – Asian History

• University Of Toulouse I Capitole TSE

  Toulouse 2001 - 2002 BA Economics
  
  Major: Macroeconomics, Microeconomics - Statistics
  Minor: Marketing - Public finances - Corporate law
  
  
  REFERENCES available on demand