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Astrid CROCE-SPINELLI

Paris

En résumé

• 10+ years working experience of Sales, Marketing and Project Management in renowned international Media groups and Agencies
• Creative, detail-oriented and results driven
• Strong understanding of Asia Pacific region – bridge between European headquarters and Asian
markets, effectively interpreting and communicating global strategy and formulating it for Asia.

Mes compétences :
Mediaplanning
Publicité
Marketing

Entreprises

  • Fox International Channels - Manager - Advertising sales & Partnerships

    Paris 2013 - 2015
  • Eurosport Asia Pacific Ltd, HONG KONG - Sales and Marketing Group head

    2010 - 2012 - Sales support:
    Created and presented cross platform commercial proposals for China and South East Asia clients: Thai Airways, Cathay Pacific, India Tourism Board, Huawei, Shenzhen Universiade, amongst others.
    Monitored campaigns from confirmation to delivery to ensure client satisfaction.
    - Tailor profitable creative solutions for clients:
    Formulated ideas for sponsorship, competitions, digital opportunities across Eurosport’s platforms & events portfolio.
    Provided relevant research data in proposals creating a convincing “sales story".
    - Represent Eurosport and SEA team internally and externally:
    Built productive relationships with our representatives in China, India, Indonesia, Thailand and Malaysia.
    Liaised with Research, Marketing, Offers, Programming, Communications Departments in France.
    Acted as effective brand ambassador with client/agencies both in meetings and presentations as well as networking and hospitality events.
  • EUROSPORT - TV Sponsorship international project manager

    Issy-les-Moulineaux 2008 - 2010 - Built television sales proposals and brought strategic support to the sales teams.
    - Optimized campaign budgets, managed production costs, and handled sales coordination.
    - Developed tailor-made and multimedia solutions to boost sales in UK, Germany & South Europe.
  • Next Regie - BFMTV Marketing Manager

    paris 2006 - 2008 - Managed team of 2 people to provide sales support.
    - Monthly reporting to top management including audience reporting and business development.
    - Handled corporate communication and promotion to develop and increase brand awareness
  • SFR Cegetel - CRM Project manager

    2005 - 2005 - Launched and developed SFRTV, web TV dedicated to customers.
    - Liaised with Production company, and Communication agency.
    - Developed online marketing plan to promote CRM too
  • TBWA Paris - Account executive

    Boulogne-Billancourt 2004 - 2004 - Managed portfolio of key clients: Accor, Axa and Hasbro
    - Provided communication strategy to clients: media guidelines, budget recommendation

Formations

Réseau