Astrid CROCE-SPINELLI

En résumé

Entreprises

• Fox International Channels - Manager - Advertising sales & Partnerships

  Paris 2013 - 2015

• Eurosport Asia Pacific Ltd, HONG KONG - Sales and Marketing Group head

  2010 - 2012 - Sales support:
  Created and presented cross platform commercial proposals for China and South East Asia clients: Thai Airways, Cathay Pacific, India Tourism Board, Huawei, Shenzhen Universiade, amongst others.
  Monitored campaigns from confirmation to delivery to ensure client satisfaction.
  - Tailor profitable creative solutions for clients:
  Formulated ideas for sponsorship, competitions, digital opportunities across Eurosport’s platforms & events portfolio.
  Provided relevant research data in proposals creating a convincing “sales story".
  - Represent Eurosport and SEA team internally and externally:
  Built productive relationships with our representatives in China, India, Indonesia, Thailand and Malaysia.
  Liaised with Research, Marketing, Offers, Programming, Communications Departments in France.
  Acted as effective brand ambassador with client/agencies both in meetings and presentations as well as networking and hospitality events.

• EUROSPORT - TV Sponsorship international project manager

  Issy-les-Moulineaux 2008 - 2010 - Built television sales proposals and brought strategic support to the sales teams.
  - Optimized campaign budgets, managed production costs, and handled sales coordination.
  - Developed tailor-made and multimedia solutions to boost sales in UK, Germany & South Europe.

• Next Regie - BFMTV Marketing Manager

  paris 2006 - 2008 - Managed team of 2 people to provide sales support.
  - Monthly reporting to top management including audience reporting and business development.
  - Handled corporate communication and promotion to develop and increase brand awareness

• SFR Cegetel - CRM Project manager

  2005 - 2005 - Launched and developed SFRTV, web TV dedicated to customers.
  - Liaised with Production company, and Communication agency.
  - Developed online marketing plan to promote CRM too

• TBWA Paris - Account executive

  Boulogne-Billancourt 2004 - 2004 - Managed portfolio of key clients: Accor, Axa and Hasbro
  - Provided communication strategy to clients: media guidelines, budget recommendation

Formations

• Université Paris 4 Paris Sorbonne

  Neuilly Sur Seine 2001 - 2005 Master Marketing and Communication strategy

Réseau

• Alexandra ANCELY

• Caroline ERMEL

• Fabienne TOURTAUD

• Marc LEGAULT

• Marie BAUDET

• Maxime CLEMENT

• Paolo ANTONIO

• Thomas BIORET

• Valentine AUGIER DE MOUSSAC

• Véronique SADOWSKI GUICHARD