Menu

Astrid PONS

LONDON

En résumé

Mes compétences :
Microsoft Excel
Database Management
Implementation of online/offline marketing
iMovie
eCommerce
Drive business development
Community management
WordPress
Time Management
SQL
SPSS
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
HTML
Final Cut Pro
Email design
Canva
Business Development
Blogging
Adobe Photoshop

Entreprises

  • UBTECH - Digital Marketing & eCommerce Manager - Europe

    2017 - maintenant
  • Oregon Scientific - Marketing & E-Commerce Specialist

    LA PLAINE ST DENIS 2016 - 2017 - Provide strong support to the European e-Commerce business by project managing, populating, maintaining and optimising the French and Spanish e-Commerce sites, marketplaces (Amazon, eBay, FNAC, Nature et Découverte, RdC, Darty, Boulanger, CDiscount, CDiscount Pro, La Redoute, Conforama, Go Sport).
    - Define, implement and optimise the French and Spanish digital marketing and Customer Service strategies to acquire and retain consumers as well as to improve the conversion rates and decrease costs.
    - Manage the French and Spanish marketing budgets.
    - Manage eCommerce Assistants and relationship with agencies and freelancers.
    - Liaise daily with the Regional VP, European Country Heads and sales team to keep a coherent strategy within the whole European business.
    - Provide support to the Logistics and Customer Service teams liaising with the warehouses daily.

    Markets: France, Spain, Nordics, Eastern Europe, Benelux.
    Skills: Magento, CMS, SAP, Lengow, Amazon (Seller Central & Vendor Central), Xsellco / SEO, Content, Email, Social media & Paid Marketing
  • SATs Companion - Digital Marketing Executive

    2016 - maintenant (B2C & B2G - Software)
    - Lead Marketing strategy, planning and execution, and drive business development. ;
    - Results: Decreased the CPA by 97%. Increased social media engagement rate by 16.7% and the number of followers/likes by 352%.
  • Defiant Reality Theatre (Entertainment - Theatre) - Project Manager

    2014 - 2015 Management of a project leading a team of 9 people. In charge of PR and marketing campaigns. ;
    - Results: The sales of the company grew by 134.86%.
  • Freelance - Digital Marketing

    2014 - 2014 Content Audit, optimisation and Creation (image, video, text) - Email design (HTML) - PR
    - Database Management (Salesforce/Excel) - Paid Marketing (Search, Display & Social)
  • Durham University's - Project Manager - Infinity Musical Theatre

    2013 - 2014 Management of 4 projects leading a production team of 20 people. ;
    - Results: Best reviews and sales of the annual musical project since the creation of the society.
  • Zi Artiste Productions (Entertainment - Recruitment) - Administrative Officer

    2012 - 2013 Management of the paperwork, personnel tasks as well as the email campaigns.
  • Aix-Marseille Université's society - Marketing Manager - BDE Scienc

    2011 - 2012 Responsibilities: Creation of content (image, video, text), community management, database management and segmentation, emails designs and tests, analysis. ;
    - Results: An increase of 25% in traffic on Social Media, 36% in email subscribers.

    Miscellaneous ,
  • K d'hier Productions - Marketing Executive

    2009 - 2010 Definition and implementation of online/offline marketing campaigns.
    - Results: The revenue of the company rose by 26% (72K EUR Turnover).
  • Freelance - Artistic director & Event Planner

    2006 - 2013 Voluntary Experience

Formations

  • IE Business School (London)

    London 2016 - 2016 Marketing Strategy Certification (Online)

    Brand and Product Management
    Pricing Strategy
    Channel Management and Retailing
    Integrated Marketing Communications
  • Squared Online (London)

    London 2015 - 2016 Digital Marketing Certification

    Squared Online is the product of the Google Corporation and e-Learning experts. It’s a Google Initiative created to drive the digital revolution in advertising and digital marketing forward.
  • Aix Marseille Université

    Marseille 2011 - 2014 Bachelor of Economics and Management

    Mention Bien
    International Exchange Program: Durham University Business School (2:1)
    Research conducted: « Investigation of the Email Marketing effectiveness » (71%)

Réseau

Annuaire des membres :