Menu

Athina KAUFFMANN

LONDON

En résumé

Actuellement Chef de Produit chez Lactalis à Londres (FMCG).
Expérience précédente en conseil et étude consommateurs à C Space, groupe Omnicom.
5 ans d'expérience professionnelle.

Mes compétences :
FMCG
Marketing Campaigns
Brand Management
Consumer Insights
Consumer Marketing
Managerial Skills > People Management
great project management
team playing skills
Microsoft Office

Entreprises

  • Groupe Lactalis - Brand Manager - Cheese, Milk & Butter

    2018 - maintenant * Managed and grew Seriously Spreadable & Rachel's Organic brands: Annual sales £ 13M & £ 3M
    * Monitored portfolio performance and built presentations to defend and grow opportunities within retailers
    * Reinforced Rachel's brand through pack redesign and change of co-manufacturer (milk and butter) (health trend)
    * Built innovation strategy and pipeline (juggling 8 innovation projects at the moment)
    * Implemented media strategy (worth £ 1.2M - 10% SOV) - TV, VOD, digital (influencer) and in-store.
    * Built and presented the Annual Brand Plans to retailers; Tesco, Waitrose, Sainsbury's, etc.

  • Groupe Lactalis - Innovation Brand Manager - Galbani, Président & Seriously

    2017 - 2018 Innovation Brand Manager - Galbani, President & Seriously,
    * Built long-term innovation strategy and UK pipeline, working with RnD, factories and all key UK functions, from ideation through to launch, including P&Ls ownership
    * Launched award-winning Seriously Melting Pot NPD, a range of hot cheddar dips (UK) ( Click here - https://www.retailtimes.co.uk/lactalis-mclelland-launches-new-seriously-melting-pot/ for more info)
    * Tracked Innovation KPIs + presented innovation progress/decisions to the Board monthly;
    * Supported the development of NPD support tools and implemented across the business; trained key stakeholders
    * Managed consumer research (4 qual exploration, 30+ concepts written, 2 quant evaluation) e.g. on snacking
    à Grew innovation rate to 9.3% (v. 1.2% market), making Lactalis the 3rd largest branded innovator in the UK

  • C Space - Marketing & Consumer Insights Consultant

    2014 - 2017 * Led consumer research across a variety of brands and categories (beauty, FMCG) and supported clients with different challenges such as Innovation, product positioning and communication
    * Managed 5 people across 3 teams
    * Chaired conference on consumer co-creation for Zurich Insurance in headquarters in Seattle (50+ participants)
    * Ran consumer interviews in Paris to highlight key NPD opportunities within wellbeing in food FMCG for Mondelez
    * Informed & evaluated The Body Shop `Make Love Not War' campaign through online consumer community
    * Identified gap on the market for Philips new Multi-room speakers & facilitated sell-in to local markets
    à Renewed 100% of contract with customers, with +10% increase on previous year budget

  • Tommy Hilfiger - E-Commerce Marketing Intern

    Amsterdam 2013 - 2014 * Implemented marketing campaigns on Tommy website - Main point of contact between the marketing and buying teams

  • Polo Ralph Lauren - E-Commerce Buying and Merchandising

    Paris 2011 - 2012 Optimized Sales on Ralph Lauren website for prêt-à-porter through merchandising, cross-shop and feature strategies
    * Led evaluation of Ralph Lauren website through competitor benchmark

Formations

  • ESADE - Business School ESADE Business School (Barcelona)

    Barcelona 2012 - 2013 Master of Science in Marketing Management

    #11 best Master in Management WORLDWIDE according to Financial Times
    Final grade 87.5/100

  • University Of Geneva (Genève)

    Genève 2008 - 2011 Bachelor of Science

    Final grade 83.3/100

Réseau

Pas de contact professionnel

Annuaire des membres :