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Aubert SISSOKO

PARIS

En résumé

Nineteen years Experience within International Companies in service of consumers and
customers around the World.

Mes compétences :
Team Management
Equities Management
Shopper insight Analysis
Sales Account Management
Product Portfolio Management
New Product development
Margin Management
Good Presentation Skills
Good Analytical Skills

Entreprises

  • ETISALAT Group - Commercial director

    2012 - maintenant Commercial & Customer Director:

    - Accountable for the Distribution Strategy (direct & indirect), Customer Strategy & Corporate Acquisition
    - Develop Geo-marketing Acquisition Strategy targeting newly covered localities
    - Develop PoS segmentation approach
    - Implement CRM
    - Develop and implement Mobile Money Distribution Strategy

    Responsible for the P&L, Volume Share and Team management (team of 80 persons).
    Acquisitions of 1M+ subscribers in 2014, FY’14 Revenue Growth +14% vs. YAG.

  • Colgate Palmolive - Category Manager / Brand Director

    Bois-Colombes 2009 - 2012 Category Manager: Soupline & Ajax for French Overseas Territories, Lebanon, Israel, North Africa:

    - Accountable for the Fabric Softener and the Cleaner categories (Soupline & Ajax): management of promo & advertising budget.
    - New Product Launch / Portfolio Management: develop a 3 year strategic plan.
    - Margin Management: Built a Margin Improvement Plan
    - Base Business Defense Plan.

    Responsible for the P&L, Value Share and Team management (2 direct reports).

  • Colgate Palmolive - Category Manager

    Bois-Colombes 2006 - 2009 Category Manager: Oral Care (DOM TOM):

    - Accountable for Oral Care category (toothpaste/toothbrush): management of promo & advertising budget.
    - Oral Care Portfolio Alignment: develop a 3 year strategic plan.
    - Launch Colgate Fresh Confidence (dentifrice).
    - Re-launch Triple Action & Colgate Cavity Protection (dentifrice).

    Responsible for the P&L, Value Share and Team management (2 direct reports).

  • Colgate Palmolive - Senior brand manager

    Bois-Colombes 2003 - 2006 Senior Brand Manager: Home Care / Personal Care (East Africa):

    - Accountable for Personal Care category: promotion and advertising budget.
    - Built 3 year strategic plan: toilet soap Portfolio Rationalization.
    - Launch Protex Suncare (Toilet Soap) / Launch Axion Shine paste (Dish Paste) / Launch Sta-Soft Lily of the Valley (Fabric Softener).
    - Re-launch the Dish Liquid Range.

    Responsible for the P&L, $Share and Team management (2 direct report). In 2004, Protex grew 2.5pts to 14.6 $Share. The volume was an all time high (+14% growth).

  • Colgate Palmolive - Brand manager

    Bois-Colombes 2001 - 2003 Brand Manager: Ethnic Marketing (African American / Hispanic)

    - Managed Personal and Oral Care category for African American. Build a 3 year strategy based on consumer and shopper insight analysis.
    - Developed Mennen Speed Stick and Colgate Fresh Confidence Media strategy.
    - Developed Promotional Strategy & Objectives. Executed and monitored 2003 Advertising plan ($10MM).

    Responsible for P&L, Value Share and Plan Execution. In 2003 AA $share grew +1.5pts to 15.7 $Share in the PCP category. Oral Care grew 3.0pts driven by new product launch (Fresh Confidence and Simply White) and a flawless execution of Advertising plan.

Formations

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