Mes compétences :
Études qualitatives
Études marketing
Étude de marché
Études quantitatives
Webmarketing
Comportement du consommateur
Entreprises
BVA
- Market Analyst
Boulogne Billancourt2016 - maintenantResponsible for assisting Luxury brands in improving the quality of customer care being delivered in their retail networks.
- Clients Portfolio: Major Luxury Actors.
- Helping them defining their strategy in terms of Marketing, Retail Strategy, Salespersons traning and Customer Care.
- Project Management: overseeing the work of the operational team.
L'Oréal
- Consumer Research Analyst
PARIS2015 - 2015for the Professional Products Division at l'Oréal
• Manage ad hoc studies, focused on end consumers and hairdressers.
• Checking reports, strategic recommendations, appropriate ‘for action’.
• Create work tools for Marketing/Retail/Digital teams.
• Digital Upskilling by Google
L'Oréal
- Market Research Assistant
PARIS2015 - 2015• Haircare universe expertise
• Helping Marketing Development : profiling, synthesis from studies data
• Quantitative & qualitative, consumers & hairdressers studies
• Creating new methods, to professionalize DPP studies
YVES ROCHER
- Promotion Marketing Assistant
Issy-les-Moulineaux2014 - 2014• Customer study: intern panel, customer barometer, Facebook reporting
• Quantitative Studies
• PIGE, trends study, competitors veille
• Development Marketing for the Yves Rocher Presents
Hachette Livre
- Operationnal Marketing Assistant
Paris2013 - 2014• Qualitative and quantitative studies
• Development of the Hachette collections
• Web marketing : manage the website, Facebook, RP campaign
• Community management
• Following the budgets
