Aurelie MARTIN

En résumé

Entreprises

• IFTH

  maintenant

• Sparkle Design Agency - Business Development Manager South East Asia

  2015 - maintenant Sparkle Design Agency is a one of the world’s most sought-after brand and design consultancies with offices in Paris, New York City, Dubai and Singapore.
  We empower ambitious players to create brand radiance through engaging design services for valuable impact. We deliver tailored experience to the wishes and desires of the most demanding clients such as Remy Cointreau group, L’Oreal, Heineken, P&G through services that include: Strategy, Positioning, Innovation, POSM, Ritual, packaging and Visibility.
  Staffed by a team of talented creatives and strategists, we fuse Imagination into Action. Sparkle Design Agency is part of Open D group, an award-winning group of agencies and a Global Influencer that is deeply rooted in design and retail architecture disciplines.

• OMG Asia - Business Development Manager

  2012 - 2014 - Business Development for U-Dynamics, business unit of OMG Asia : CRM and Loyalty solutions, Data Mining and Precision Marketing
  - Clients meetings, Sales presentations, Needs Analysis and Recommendations.
  - Strategic Marketing Development for the business in new market opportunities, Product Marketing, Market Research

• M2 Management - Marketing Manager

  Montréal 2012 - 2012 - Design of marketing and retail development strategies for FMCG, cosmetics and fragrances : company profiles, brands’ presentations, communication and merchandising strategies
  - Preparation of the exhibition “TFWA Singapore 2012”
  - Expertise of Asian markets
  - Journal entries and control of office expenses

• Inlingua - French teacher

  Paris 2012 - 2012 French teacher (Part Time) for one Company (Luxury and Cosmetics sector) and individual students.

• IFTH - Institut Français du Textile et de l'Habillement - SALES MANAGER

  2008 - 2011 - Business Development, Sales, Clients meeting and Relationship with existing clients / prospects
  - Clients Portfolio Management for Luxury, Fashion and Cosmetics industries
  - Privileged contacts: Purchasing, Marketing, Human Resources, R&D, Quality department
  - Contracts negotiation, quotations, call for tenders responses, invoicing follow-up
  - Strategic Marketing Development according market trends and clients needs
  - Project management for training and innovation projects
  - Business development for the Joint Venture IFTH CMA in Hong Kong (inspections, lab tests)

• AS INTERNATIONAL - SALES MANAGER

  Lieusaint 2002 - 2007 - Business Development, Sales and Relationship with existing clients / prospects
  - Clients portofolio in Fashion and Textile industries : Hypermarkets, Retailers, Fashion Brands, Suppliers
  - Privileged contacts : Purchasing, Quality and Design departments
  - Marketing and Communication Strategy Development
  - Set-up of quality control process in international offices according clients needs
  - Sourcing and audits of suppliers in North Africa (Tunisia, Morocco), Europe (France, Italy, Spain, Portugal, Romania…) , Middle East (Turkey, Egypt) and Asia (India, Bangladesh, Pakistan). Important business trips

• ALSA BROD - PRODUCT MANAGER

  2000 - 2002 - Creation and Development of a new brand for the company
  - Launch of the brand “POINT PAR POINT” (household linen)
  - Product Development : selection of fabrics and embroideries with the designer and the director
  - Competitors analysis
  - Pricing and booklet for clients
  - Sales force coordination : turnover, sales trends, clients visits tracking
  - Events management “Maison et Objet”

Formations

• Institut Supérieur Textile D'Alsace

  Mulhouse 2000 - 2002 European Master Degree - ISTA (Institut Supérieur du Textile d’Alsace) of Mulhouse – France
  Core subjects: Fashion-related technologies, Design, Marketing, Sales, Economics, Finances
  

• Lycée Frederic Chopin

  Nancy 1998 - 2000 Diploma in Marketing and Sales (BTS)
  
  Core subjects: Marketing, International Trade, Economics, Finances
  

• Lycée Henri Poincaré

  Nancy 1995 - 1998 BAC ES
  
  A-Levels in “Economics and Social sciences” – Poincaré High-School of Nancy – France