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Medicraft Medical
- International Sales and Marketing Manager
2015 - maintenant
Medicraft Medical is a Turkish start-up company founded in 2011 specialized on the manufacturing of breathing support
devices. Main responsibility areas have been international sales and international marketing.
In line with the growth of the organization, I founded the Department of International Sales and Marketing upon joining the
company. As a first step, I began to generate new prospects through online and offline international market research
activities. The online platforms I made extensive use of included commercial and governmental websites, national and
international embassies’ economic offices. Conducting feasibility analyses of the generated contacts, the number of the
countries to which our products are exported has been nine in six months. African and Middle Eastern markets have been
cannibalized through starting a selective distribution system. A CRM system was developed in-house, through which key
accounts are managed. Also periodical field visits contributed to the effective establishment of contractual distribution
system. Responsibilities included sales, operations, and financial follow-ups with respect to international sales division. One
personnel assisted me through the operations process.
Duties as part of international marketing division first included the crafting of international branding strategy in order to
position the company as a global competitor. This function is followed by customer segmentation, benefit analysis, and
targeting. Also I exhibited in many international fairs, and represented the company in various international scientific
conferences.
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Brussels Capital University
- Lecturer
2015 - maintenant
Founded in Belgium and highly supported by the Belgian academic education system, Brussels Capital University has been
founded to be a global leader in online distant learning. The degrees offered vary from theoretical to highly applied
subjects. Accredited by various international higher education institutions, Brussels Capital University has a number of
multicultural students enrolled.
As part of the academic staff, main audience of my lectures are undergraduate students registered at Istanbul Campus of
Brussels Capital University. The subjects taught include: Business Management, Strategic Management, Marketing
Management, and Human Resources Management
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BNS International
- Trainer & Training Consultant
Saint-Pey de Castets
2015 - maintenant
BNS International is a Turkish company specialized on managerial and technical outsourced education in varying subject
areas. Working as a professional trainer/training consultant at BNS International, my position included intensive training of
various groups of Peugeot Turkey employees from sales and technical departments, with positions ranging from managers
to executives. The main objective of the project has been assurance of the internalization and wide spread application of
TQM standards across multiple business units with respect to Peugeot’s Total Quality Management Project.
Following the trainings, both short and middle term follow-ups of the results were also monitored. Short term outcomes
were assessed through evaluation tests right after the training programs. Also in middle term, continuous feedback is
obtained both face to-face and through management. Reminder sessions are organized when necessary.
To ensure further personal development, life-long employee coaching has also been a part of the Peugeot project.
Accordingly, the trainees are given one-on-one coaching and given further trainings to increase their managerial skills when
applicable.
Training subjects included but not limited to: Customer Centered Behavioral Skills, Emotional Intelligence at Work, Effective
Communication and Personal Image, Key to Success at Sales, Negotiation and Crisis Management, Coaching for Superior
Performance, Leader’s Toolbox, Brand Orientation, Podium Atelier
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Medicraft Medical
- International Sales and Marketing Management Consulting
2014 - maintenant
* International development and management ( Marketing, Banking Activities, Logistics, CRM ) ;
* Proactively identify new business opportunities and build compelling business cases. ;
* Business planning and budgeting. ;
* Customer relationship management (CRM) system development and deployment ;
* Working across multiple channels ( 25 Countries & Sub Dealers ) ;
* Segmentation of customer acquirement and marketing strategy development; operating model and
implementation plan design
* Design business processes for International distributor & customer operations. ;
* Strategic consulting, including business plan, sales and marketing strategy development. ;
* Formation of corporations and business structures, drafting privacy policies and commercial
transactions in the areas of consulting for new businesses, making determination of the structure.
* Brand development, brand strategy and statistics systems development. ;
* Internal and external lectures about payment tracking.
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Medist Group Medical
- International Sales & Business Development Manager
2013 - 2014
* Establishing a full business plan for the portfolio. Developing business systematically by analyzing the
market potential for prospective products for Medist Group in Turkish market and 52 Countries.
* Creating new business opportunities in order to reach effective business for the company and
providing right conditions while evaluating the process
* Following the business cases report that periodically shared by the product manager team and
evaluating the portfolio line with the company strategy.
* Developing and managing annual business plans, identifying key activities, priorities and risks ;
* Developing strategic launch and marketing plans of related products. Monitoring their successful
implementation
* Preparing individual marketing plans in which marketing and product information are collected,
analysed and projected; product strategies and tactical plans are determined; product related
resources are allocated. Monitored implementation of these plans
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Medical
- Group Product Manager & Global Business Development Manager
2013 - 2014
Medist Group Medical is a Turkish company focusing on the production of orthopedic devices and appliances. As the Global
Business Development Manager, I expanded the business systematically by analyzing the market potential for prospective
products of Medist Group in Turkish market and 52 more countries. For each and every individual product, domestic and
international strategies were crafted. Prepared annual marketing plans for each product; strategized everyone to
actionable programs. Developed strategic launch and marketing plans for new products, and monitored their
implementation.
Developing of annual business plans, detailing the execution and monitoring principles. Identified probably benefits and
risks in line with company priorities. I generated various new accounts through international market research activities and
created various beneficial business opportunities. I updated the business cases reports together with product management
team; actively executed and monitored the outcomes, and taking corrective action when necessary. Developed new sales
and marketing channels through setting up and managing an international distribution network.
As part of my duties in marketing management, I monitored the execution of annual marketing plans and advised
corrective action when necessary. I also oversaw the glocolocalization of promotional materials such as digital, verbal, and
POS materials. I steered the process of brand identity creation and crafted relevant strategies and identified actionable
goals. Also I worked closely with third parties such as research, PR, and advertising agencies.
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Sanovel Pharmaceuticals
- Product Marketing Executive
2005 - 2013
In line with the marketing and CRM strategies of Sanovel, as the Product Marketing Executive (CNS) I consolidated
intelligence from the field through face-to-face interaction with doctors and practitioners. I participated numerous
operations, dominance exams and competitions. I was accountable for the sales promotion and sales activities of my
assigned portfolio, knowledge transfer to physicians and doctors concerning my portfolio, and reporting theurepatic
treatment protocols within the group to the headquarters.
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Sanovel Pharmaceutical
- Senior Product Marketing Executive
2005 - 2013
* Sales promotion, sales activities and budgeting of assigned products to the target physicians in line
with CRM strategy
* Transferring the knowledge of promotion and sale of drugs to physicians. ;
* Reporting Therapeutic treatment protocols within the group to the Head Office. ;
* Consolidating the importance of knowledge of Medical sales & marketing with the grades taken at
dominance exams and competitions.
* Taking managerial tasks at Preparatory stage to delegate the preparation and implementation of
projects and the board of organizations within the company
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Ozgur Teknik Ltd.
- Product and Project Manager
2004 - 2005
Crafting promotional strategies for both nationally manufactured and imported technical equipment. I controlled project
specifications, MSDS and other relevant technical specs documents. In terms of new product development process, I
intensively researched innovative products internationally, performed cost analyses, and introduced them to the domestic
market and Turkic Republics.
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Culture Guide
- Section Manager
1999 - 2003
Ani Tour
As a culture guide, I was accountable for interactively guiding guests within my assigned regions. I was managing a team of
10 culture guides, oversaw their relations with guests, evaluated their performance, and advised them. Also I was achieving
to increase sales by developing additional contacts and organizing additional tours.
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Culture Guide
- Section Manager
1999 - 2005
Anı Tour & ETS
