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Benedicte DUPUY

SHANGHAI

En résumé

I am an International Business Master graduate, with specific expertise in Marketing, Finance and Management. I started my career 7 years ago abroad (England, Spain, China) and worked for high-end and luxury companies targeting Chinese and international markets.
I established comprehensive marketing strategies and media policies, including digital campaigns to increase visibility and create business leads. Client relationship management, image control and market expansion are always at the core of my concern.
Strong planning and analytical skills, international opening, creativity, attention to details, as well as good professional relationship building with top executives support my performances in a multinational company.

I speak French. English, Spanish, fair Portuguese and Mandarin.

Mes compétences :
IT: Pack Office
Detail oriented
Website and community management
Multilingual (EN/FR/SP/PO/CH)
Project management
Strategic marketing planning
Community management
Multilingual
Marketing
Mobile
Finance

Entreprises

  • THE BD CONSULTANCY - I developed my own practice to support SMEs in China on marketing issues. - Marketing consultant

    2013 - maintenant 3 main clients:
    - FC2 Asia - Boutique communications agency specialized in luxury, cars, jewelry and fashion.
    Mission: Key account management for Saint-Gobain - Strategy and Digital Marketing.

    - NUMBER 6 FACTORY - Photo studio & creative agency for cosmetics, fashion and luxury products.
    Mission: Key account management for L’Oréal (Yue Sai) - Strategy and Digital Marketing.

    - BA YAN KA LA - French luxury beauty brand formulated with organic Chinese ingredients.
    Mission: Public relation and Strategy.

  • NDA Group - New Design Associate - Marketing Executive

    2011 - 2012 Design & consultancy practice, leader in luxury properties and marinas in China.

    - Branding: completed preliminary studies to create new pitch, slogan, refined catch line and visual identity.
    - Sales: contributed to the creation, launching and sales operations and promotional calendar of BW online website, including product photo shoot and visual merchandising, product sheet and prices fixing.
    - Web: surveyed clients, architects, and sales, in order to position, re-design, and launch a new corporate website. Analyzed survey and designed new web structure, navigation and content management.
    - Digital: developed NDA brand awareness and the CEOs thought of leadership by increasing visibilities (online and offline channels, Chinese and international social media). Enhanced company’s web presence. Monitored digital marketing operations and generated better SEO results (Search Engine Optimization). Contributed to the company’s CEO’s winning of 2011 SME Prize (French Chamber of Commerce and Industry in China Award).
    - PR: created BW press kit (New Collection, highlight of innovative products) and dealt on the most important industry trade show worldwide. Created PR leads and articles published in fashion, lifestyle and industry related publications.
    - Event: budgeted, planned and coordinated the French Chamber of Commerce in China (CCIFC) 2012 Gala event at Beijing Sofitel Hotel and industry leading exhibitions (Hainan Rendez-Vous, Shanghai Boat Show). Invited journalists and company best clients, prepared press kit and ensured Chinese and international media coverage (China Boating, Le Figaro, BFM radio).

  • The Goodyear Tire & Rubber Company - Supply Chain Intern APAC

    2010 - 2010 - Reporting: collected and analyzed inventory and manufacturing cost data from different divisions and countries to prepare corporate reports (S&OP, MBOM) and monthly presentation to the senior management.
    - SCM: compared prices of different categories of products across various regions and formulated import/export flows’ strategies within APAC, North and South America, Europe, UAE to maximize global profits.

  • Sandro, International Fashion Designer and Retailer - Saleswoman

    2010 - 2010 - Reached the monthly turnover objectives
    - Developed customers’ loyalty

  • Iloft & Tanins (Shanghai), Wine trading and consultancy - Business Development and Marketing Intern

    2007 - 2007 - Created events, planned, budgeted, found partners and launched to ensure the promotional schedule
    - 25% of new prospects were identified and turned into regular customers increasing yearly turnover.
    - Increased sales by 15% thanks to online and over the phone prospection operations.
    - Developed new sales channels: HORECA and art galleries were added to the clients’ portfolio.
    - Lead and monitored the brand registration process of a new line of products within the “Shanghai Patent & Trademark Law Office” to create the brand in China.
    - Coordinated with lawyers and legal counselors and ensured the protection of the name in Asia.

Formations

  • HEC (Jouy En Josas)

    Jouy En Josas 2010 - 2011 Master 1

    Focus on Reponsible Management.

  • Université Sorbonne Paris IV

    Paris 2010 - 2011 Masters Degree

    International Business, specialization in Marketing, Finance
    Master project: "Opportunities of Luxury markets in Asia ». The thesis supports a global analysis of the Chinese economy to identify specific opportunities and threats for European and Americans luxury houses throughout cases studies and an Asian consumers' insight study regarding luxury goods purchasing act."

  • Université Paris Est Val De Marne Créteil (UPEC)

    Creteil 2009 - 2010 Bachelor degree

    International Business and Foreign Affairs, specialization in the American market
    Finance, International Trade, Law, Accounting, Marketing, Management, Economics, Business English, Spanish and Mandarin.

  • Cours Diderot & Lycée Lumière

    Montpelleir & Lyon 2003 - 2009 BTS Dietetics & BTS International Busineness

    DIETETICS
    Scientific preparatory class & BTS (Undergraduate bachelor degree)
    Biochemistry, Chemistry, Physiology, Food sciences, Law, Accounting, Management.

    INTERNATIONAL BUSINESS
    BTS (Undergraduate bachelor degree)
    Logistics, International trade and banking terms of payment, Languages (Englsih & Spanish), Sales and Marketing on foreign markets, Law, Economy.

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