- Directeur du digital
2017 - 2019
Ecommerce : management, pricing, logistic (with 1 assistant)
- E-commerce website rework (Drupal > Prestashop)
- Creation of a new loyalty program (2018)
- Automation marketing (100+ scenarios)
- Commercial and editorial animations
- Logistic rework (with a team of 4 people)
Inbound marketing (with 1 community manager, 1 blogger, 1 influence manager and 4 agencies)
- SEM :
⏩SEO : new strategy during 12 months (1 agency)
⏩SEA : creation and setup strategy -> search, display, remarketing (Google Ads, Bing Ads, Oath Gemini (ex-Yahoo))
⏩SMO : editorial and ads (Facebook, Instagram, YouTube)
- Brand content (videos, blogs, graphics)
- Influence (500+ influencers publications in 8 months) : Instagram, YouTube, Facebook, blogs, Wikipedia
- Growth hacking : outsource content creation to optimize SEO and SERP
- Weekly emailing (micro and macro targetting + automation)
- Month leads acquisition
- Amazon launch and management (fr, it, de, uk, es, com)
- Marketing: Amazon sponsored products/HSA/Coupon, Amazon A+ content
- Other marketplaces : 1001Pharmacies, CDiscount, Ebay, LeBonCoin
Communication (with 1 PR)
- Redefinition of corporate communications (trust, healthy, humanity)
- PR + media buying
- Mini websites creation
Y1 : +100% turnover, -15% budget
- Consultant en influence
2015 - 2017
Talent management (instagramer, viner, tweep, facebooker, youtuber...)
- Communication (communication, publicity, social media/CM, media training...)
- Career (council, production, partnerships, diversification...)
- Monetization (endorsment, network, MCN, co-branding...)
- Structuring (financial, juridical, legal, fiscal, company...), with 1 lawyer
Brand content consulting
- Strategic and artistic recommendations
- Celebrity endorsement / Sponsoring / PR / Product placement
- Writing / Execution / Production
⭐️ Personnalities: Juliette Binoche (Academy Award winner), Jennifer Lawrence (Academy Award winner), Johnny Depp (Golden Globe winner), Sophie Marceau (French favorite actress), JoeyStarr, Tom Holland (Spiderman), Daniel Radcliffe, Troye Sivan, Emmanuelle Béart, Raphaël Personnaz, Dakota Fanning, Robert Pattinson...
Politics (NDA): French-speaking african country presidence, african national opponent...
Digital influencers: Tyler Oakley, Evan Chen, Estée Lalonde, Aimee Song, Lily Pebbles, GiGi Gorgeous, Mpho Lebajoa, Wesley Krid, Sparkdise...
New faces: Jacob Tremblay (SAG nominated), Levi Miller, Noah Schnapp, Jake T. Austin, Jake Short, Atticus Mitchell, Asa Butterfield, Jack Dylan Grazer, Cameron Boyce, Tenzing Trainor...
Events: Cannes Film Festival, Les César, Oscars, Roland Garros, Cabourg Festival, Mondial de l'Auto (Paris), Paris Games Week, ESCW Paris, 24H du Mans, Magcon, Méridien de l'Amour (with Julianne Moore, Bérénice Bejo, Sandrine Bonnaire, Marie-Anne Chazel, Frédéric Diefenthal, Isabelle Huppert, Christophe Lambert, Safy Nebbou, Mélanie Doutey, Cécile de France, Tonie Marshall, Alysson Paradis, Isabelle Adjani, Guillaume Gouix, Émilie Dequenne...)...
Movies: La Taularde (Rezo Films), Dans les forêts de Sibérie, Trendy 5 (daily show on social medias)...
Brands: Oreo, Air France, Renault, Kraken, Paul&Joe, Daniel Wellington, Zenly...
Music: Alias Productions, Sony, Universal, Capitol...
- Directeur des contenus
2015 - 2015
Youtubers management (with 1 assistant)
- Art direction
- Social accounts certifications
- 360° management
Owned & operated channels
- Brand content
- Product placement
Management : 2 peoples
Les cinémas Gaumont Pathé
- Social media manager
2012 - 2015
New social media strategy
- Created a new community management strategy
- Created Twitter account
- Implemented a new editorial strategy (each network has its own tone)
- Etablished a customer support on social media
- Delocalized 70+ Facebook pages administration to local team (40+ community managers)
- Created report documents, processes and documentations
- Defined KPI and metrics
Daily community management (with 1 community manager)
- Monitor measurements of marketing campaigns on social media
- Manage digital campaigns for theaters opening, reopening and build works
- Increase community size and engagement
- Monitor environment scanning and strategic surveillance (daily reporting and crisis management policy)
Accomplishments: publications (newspapers, TV, blogs, websites) about our tone on social medias (reach +45%, fans +205%)
- Created YouTube channels
- Co-organized masterclasses live on YouTube (with Ang Lee, JJ Abrahms...)
- Manage rights through YouTube CMS
- Manage video creation and production (tutorial, editorial...)
- Manage suppliers
Accomplishment: 2nd french brand on YouTube (3M views / month)
Internal digital communications
- Set up of an internal social network (Yammer)
Management : 1 community manager
- Consultant en communication
2007 - 2011
- Editorial: Orange, La Villette, Rhodia, K&B Editions, Robert Laffont, Wagram Music, Mediamétrie...
- Music: Cabaret Vert, EMB Sannois, Rock The Gibus, Dour Festival, La Cassine...
- Press: Rock&Folk, Marianne2, Le Monde, Libération, Rolling Stones, Classical, Downbeat, Magic, Mixmag, Acoustic Guitar...
- Music: Warner Music, Universal Music, Sony Music, SMART, Rezo Films, EMI, Columbia,
Jive/EPIC, Mercury, Cinq7, BMG, Scorpio Music, Wagram Music...
- Artists: Justin Bieber, Bruno Mars, Lilly Wood & The Prick, Ben Mazué, Yules...
- Brands: Fédération Française de Rugby, Land Rover, Orange, Redbull, Heineken, Société
- Medias: France 4, Virgin Radio, Radio Néo, Arte, Les Inrocks, Le Monde...
- Productions: Numéro 7, Praxis Film, Morgane Productions, Le Transistor...
Communication and social media:
- 6 months+ missions: Orange/BeAngels, Doctissimo, Danone, Nokia (France+Finland), Rhodia/Solvay...
- Short term missions: Lagardère, Wunderman, Petit Bateau, Renault F1...
Agence Jacky Henser
- Agent artistique
2004 - 2006
As an intern (3 months) then employee
Co-created young talents department (+150 talents)
In charge of recruitment
Child coach on 5 movies
Y1 : +80 talents
Y2 : +90% turnover