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Benjamin CHARLES

En résumé

I created my first website in 2001 (about a video game) and my blog Quo Vadis? in 2004. Since, I founded Soul Kitchen in 2006, a blog about independent music where I directed 100+ unplugged sessions featuring Justin Bieber, Florence + The Machine and many others. In 2010, I co-founded LeTransistor.com and directed P20RIS, a music webserie (2 seasons) where I filmed 20 artists in the 20 districts of Paris (5M views). I also directed live to tape concerts, including "Lilly Wood & The Prick au Trianon"​ shown in 40+ theaters.

I'm a multi-skilled and dynamic person who like combining my personal interests to my professional skills to work the best I can. That's why I became a social media manager. I love creating, innovating, testing and achieving! As I've been freelance for a long time, I can work in fast-paced environment and have a high integration capacity. And I like chocolate and blue tea.

I perfectly manage social medias for brands or people as a communication channel to reach and recruit new clients, or as a customer support channel to answer clients'​ questions. Through my experiences I learned to work in international context (english or french) and can work with many departments to manage a project or solve an issue.

After 3 years managing social media strategy for Les cinémas Gaumont Pathé in France and 6 months in a startup as a YouTube artistic director, I founded SocialTube to manage new influencers (youtubers, instagramers, viners etc.) and create brand contents with them. I also worked as a consultant to manage digital influence of French and international movie stars (Binoche, Marceau, Holland, Depp, Lawrence...).

I just finished a 18 months contrat in a pharmaceutical company to manage digital scope.

Mes compétences :
Rebranding
Facebook
GRC
Analytics
Brand Management
Hootsuite
MailChimp
Return on Investment
YouTube
e-Business
eMarketing
Adobe Photoshop
Cascading Style Sheets
Drupal
HTML
Joomla!
Personal Home Page
SQL
Social Media
Tridion
WooCommerce
WordPress
eZ Publish

Entreprises

  • Synergia - Directeur du digital

    2017 - 2019 Ecommerce : management, pricing, logistic (with 1 assistant)
    - E-commerce website rework (Drupal > Prestashop)
    - Creation of a new loyalty program (2018)
    - Automation marketing (100+ scenarios)
    - Commercial and editorial animations
    - Logistic rework (with a team of 4 people)

    Inbound marketing (with 1 community manager, 1 blogger, 1 influence manager and 4 agencies)
    - SEM :
    ⏩SEO : new strategy during 12 months (1 agency)
    ⏩SEA : creation and setup strategy -> search, display, remarketing (Google Ads, Bing Ads, Oath Gemini (ex-Yahoo))
    ⏩SMO : editorial and ads (Facebook, Instagram, YouTube)
    - Brand content (videos, blogs, graphics)
    - Influence (500+ influencers publications in 8 months) : Instagram, YouTube, Facebook, blogs, Wikipedia
    - Growth hacking : outsource content creation to optimize SEO and SERP
    - Weekly emailing (micro and macro targetting + automation)
    - Month leads acquisition

    Marketplaces
    - Amazon launch and management (fr, it, de, uk, es, com)
    - Marketing: Amazon sponsored products/HSA/Coupon, Amazon A+ content
    - Other marketplaces : 1001Pharmacies, CDiscount, Ebay, LeBonCoin

    Communication (with 1 PR)
    - Redefinition of corporate communications (trust, healthy, humanity)
    - PR + media buying
    - Mini websites creation

    Y1 : +100% turnover, -15% budget
  • SocialTube - Consultant en influence

    2015 - 2017 Talent management (instagramer, viner, tweep, facebooker, youtuber...)
    - Communication (communication, publicity, social media/CM, media training...)
    - Career (council, production, partnerships, diversification...)
    - Monetization (endorsment, network, MCN, co-branding...)
    - Structuring (financial, juridical, legal, fiscal, company...), with 1 lawyer

    Brand content consulting
    - Strategic and artistic recommendations
    - Celebrity endorsement / Sponsoring / PR / Product placement
    - Writing / Execution / Production

    References
    ⭐️ Personnalities: Juliette Binoche (Academy Award winner), Jennifer Lawrence (Academy Award winner), Johnny Depp (Golden Globe winner), Sophie Marceau (French favorite actress), JoeyStarr, Tom Holland (Spiderman), Daniel Radcliffe, Troye Sivan, Emmanuelle Béart, Raphaël Personnaz, Dakota Fanning, Robert Pattinson...
    Politics (NDA): French-speaking african country presidence, african national opponent...
    Digital influencers: Tyler Oakley, Evan Chen, Estée Lalonde, Aimee Song, Lily Pebbles, GiGi Gorgeous, Mpho Lebajoa, Wesley Krid, Sparkdise...
    New faces: Jacob Tremblay (SAG nominated), Levi Miller, Noah Schnapp, Jake T. Austin, Jake Short, Atticus Mitchell, Asa Butterfield, Jack Dylan Grazer, Cameron Boyce, Tenzing Trainor...
    Events: Cannes Film Festival, Les César, Oscars, Roland Garros, Cabourg Festival, Mondial de l'Auto (Paris), Paris Games Week, ESCW Paris, 24H du Mans, Magcon, Méridien de l'Amour (with Julianne Moore, Bérénice Bejo, Sandrine Bonnaire, Marie-Anne Chazel, Frédéric Diefenthal, Isabelle Huppert, Christophe Lambert, Safy Nebbou, Mélanie Doutey, Cécile de France, Tonie Marshall, Alysson Paradis, Isabelle Adjani, Guillaume Gouix, Émilie Dequenne...)...
    Movies: La Taularde (Rezo Films), Dans les forêts de Sibérie, Trendy 5 (daily show on social medias)...
    Brands: Oreo, Air France, Renault, Kraken, Paul&Joe, Daniel Wellington, Zenly...
    Music: Alias Productions, Sony, Universal, Capitol...
  • YouTube Label - Directeur des contenus

    2015 - 2015 Youtubers management (with 1 assistant)
    - Recruitment
    - Production
    - Art direction
    - Endorsment
    - Social accounts certifications
    - 360° management

    Owned & operated channels
    - Brand content
    - Product placement
    - Partnerships

    Management : 2 peoples
  • Les cinémas Gaumont Pathé - Social media manager

    2012 - 2015 New social media strategy
    - Created a new community management strategy
    - Created Twitter account
    - Implemented a new editorial strategy (each network has its own tone)
    - Etablished a customer support on social media
    - Delocalized 70+ Facebook pages administration to local team (40+ community managers)
    - Created report documents, processes and documentations
    - Defined KPI and metrics

    Daily community management (with 1 community manager)
    - Monitor measurements of marketing campaigns on social media
    - Manage digital campaigns for theaters opening, reopening and build works
    - Increase community size and engagement
    - Monitor environment scanning and strategic surveillance (daily reporting and crisis management policy)
    Accomplishments: publications (newspapers, TV, blogs, websites) about our tone on social medias (reach +45%, fans +205%)

    Brand content
    - Created YouTube channels
    - Co-organized masterclasses live on YouTube (with Ang Lee, JJ Abrahms...)
    - Manage rights through YouTube CMS
    - Manage video creation and production (tutorial, editorial...)
    - Manage suppliers
    Accomplishment: 2nd french brand on YouTube (3M views / month)

    Internal digital communications
    - Set up of an internal social network (Yammer)

    Management : 1 community manager
  • Virtuo - Consultant en communication

    2007 - 2011 Editorial productions:
    - Editorial: Orange, La Villette, Rhodia, K&B Editions, Robert Laffont, Wagram Music, Mediamétrie...

    Photography:
    - Music: Cabaret Vert, EMB Sannois, Rock The Gibus, Dour Festival, La Cassine...
    - Press: Rock&Folk, Marianne2, Le Monde, Libération, Rolling Stones, Classical, Downbeat, Magic, Mixmag, Acoustic Guitar...

    Video:
    - Music: Warner Music, Universal Music, Sony Music, SMART, Rezo Films, EMI, Columbia,
    Jive/EPIC, Mercury, Cinq7, BMG, Scorpio Music, Wagram Music...
    - Artists: Justin Bieber, Bruno Mars, Lilly Wood & The Prick, Ben Mazué, Yules...
    - Brands: Fédération Française de Rugby, Land Rover, Orange, Redbull, Heineken, Société
    Générale, Kronenbourg...
    - Medias: France 4, Virgin Radio, Radio Néo, Arte, Les Inrocks, Le Monde...
    - Productions: Numéro 7, Praxis Film, Morgane Productions, Le Transistor...

    Communication and social media:
    - 6 months+ missions: Orange/BeAngels, Doctissimo, Danone, Nokia (France+Finland), Rhodia/Solvay...
    - Short term missions: Lagardère, Wunderman, Petit Bateau, Renault F1...
  • Agence Jacky Henser - Agent artistique

    2004 - 2006 As an intern (3 months) then employee

    Co-created young talents department (+150 talents)
    In charge of recruitment
    Child coach on 5 movies

    Y1 : +80 talents
    Y2 : +90% turnover

Formations

  • University Of Oxford

    Oxford 2006 - 2006 Bachelor of Fine Arts (BFA)
  • PARIS V RENE DESCARTES

    Paris 2006 - 2006 Licence en communication
  • IUT De Troyes

    Troyes 2003 - 2005 Diplome Universitaire de Technologie

    Activities and Societies: Act'ivia, Mizapart, Gecko Productions
    Subjects: web design, web content, webmastering, film directing, writing, arts, english, programming, project management, networks, communications
    Options: distance learning

    Audiovisual production: 1 interactive movie, 2 fake TV shows, 5 short movies, 2 fake TV ads.

    Operating systems: Mac OS, Linux, Windows
    Tools: Macromedia

Réseau

Pas de contact professionnel