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Benjamin MINARD

BRUXELLES

En résumé

¤ Deep experience in sustainable marketing
¤ Design of new product lines
¤ Quanti- and qualitative research
¤ E-marketing
¤ Fair trade & sustainability
¤ Direct marketing
¤ Health marketing

Mes compétences :
E-Marketing
E-business

Entreprises

  • Test achats - Health Product Manager

    2013 - maintenant Design, develop, dynamize and animate health product & services offers in order to improve the revenues
    Pro-actively translate consumer needs related to health into a global, attractive and appealing offer

    - The product mix strategy (Product, Pricing, Place, Promotion) for the health line
    - As marketing point of reference for the health line, I make the connection with the different departments (Commercial & Competence Center Health & Food) and our different consumer organizations at international level in order to insure a coherent approach regarding "product/target/marketing actions"
    - The achievement of actions like: Adwords, supervision of the silver content, recruitment script…

  • Ethicstore.be - Managing Director

    2006 - 2013 - Managing the company Ethicstore.be (www.ethicstore-b2b.be)
    - Selling eco-responsible business gifts
    Managing all aspects of a business (marketing, finance, sales, ...)
    - Sourcing & trading products
    - Turnover 2012 : 90.000€
    - Award: winner of the Be Fair Award 2007 (Belgian Fair Trade Award)

  • TNS Dimarso - Research Manager

    2005 - 2005 First Ad-Hoc Market Research Institute in the world (Belgian turnover 2004: 11 Million €)

    - Managing national and international quali- and quantitative studies (Eurobarometer, Amnesty international, Quick) : Total budget managed = 180.000 €
    - Developing a portfolio of key accounts (Quick, Randstadt) in the FMCG department
    - Attracting new clients (Donaldson, Produits de l’Année Sprl) : Generated sales = 114.000 €

  • Dedicated Research - Project Leader

    2004 - 2005 First independent Belgian Market Research Institute (turnover 2004: 2.6 Million €)

    Research: Total budget managed = 370.000 €
    - To conduct qualitative studies, including frequent moderations of focus groups
    - Responsible for large-sized sample quantitative studies

    Sales: Generated sales = 300.000 €
    - Writing up of daily quotes (French or English)
    - Development of the international network (Europe and US)

  • Institute For International Research - Conference Manager

    2003 - 2003 Full conference organization:

    Qualitative market study, programme composition, recruitment of speakers, marketing and promotion, logistic steady, sponsor tracking, developping partnerships

    Performance: Won a public bid for “Hainaut développement”: budget = 85.000 €

Formations

  • Universidad De Cantabria (Santander)

    Santander 2001 - 2002 Erasmus programme

  • Université Catholique De Louvain Louvain School of Management (Louvain La Neuve)

    Louvain La Neuve 2000 - 2002 Business administration

    Thesis (Colruyt) : “Etude de marché des produits bios distribués en GMS ”(16/20)

  • Facultés Universitaires Saint-Louis (Bruxelles)

    Bruxelles 1998 - 2000 Master's degree, Economics, Distinction/Honors

    Candidatures en sciences économiques - Student delegate (second year)

  • Collège Saint-Pierre (Bruxelles)

    Bruxelles 1991 - 1998 Sciences-Mathématiques

Réseau

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