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Betancourt DANIEL

  • Quala
  • National Modern Sales & Trade Marketing Director

Mexico

En résumé

A successful career with more than 20 years experience, working within large international organizations including: pharmaceutical, technology, health, beauty and consumer companies. The executive level positions held have been areas such as: Sales, Marketing, Trade Marketing and Category Management.
An insightful ability to increase revenue, business development, revival of struggling operations and increase major market expansion, as a result of offering a unique leadership style, while simultaneously achieving outstanding financial results, for more than 40% revenue, P&L accountability ($250 mil. U.S.Dlls.), strategic thinking, as well as, an avid communicator. Developed brand and product launchings, within the Mexican Market in areas such as: Retail, Distributors, Wholesalers, Convenience Stores, Government as well as, increasing revenue, within these industries; by more than 40%. Outstanding results oriented strengths include: an ability to increase revenue, business development, reviving struggling operations, which include expanding major markets within Mexico, Central and Latin America. Languages: Spanish and English.

Entreprises

  • Quala - National Modern Sales & Trade Marketing Director

    Production | Mexico 2014 - maintenant Lead, coach, motivate and support a team of 12 senior managers, assuring high performance and financial acumen, for increasing revenue, driving sales growth, maintain point of sale productivity, control head count turn over, increase market share and slash credit collection, within the retail channel and e-commerce business, as well as, accountable for a $5 mil U.S.Dlls. budget and full channel P&L, reporting directly to the National Sales Director.
    • Revived a struggling operation, by implementing a back to basic strategy, based on Organization, Communication, Processes and Talent resulting in a 40% sales growth and 50% revenue increase within 18 months.
    • Created accurate job descriptions and implemented an aggressive and competitive compensation performance plan driven by a sales incentive program that reduced the head count turn over by 75% within 2 years.
    • Opened 5 new distribution channels in Mexico, which were Convenience stores, Hard Discount stores, Department stores E-commerce, Drugstores, as well as, 2 retail business partners in the U.S.A. and Central America, which increased sales by 60% in 12 months.
    • Built and launched an innovative sales and pricing strategy to successfully introduce 8 new brands in the Mexican modern and retail market which were Ego, Bio Expert, Vitaloe, Vive 100%, Amper,,Riko Pollo, Sabifrut, Aloe Ya that increased volume sales and revenue more than 100%.
    • Developed a Customer Marketing area, targeted at providing direction, funding and budgetary control and promotional cycle implementation, which reduced the promotion budget by 25%.
    • Earned #1 sales area of the year award in 2018, for achieving the highest revenue, within the entire Quala Organization.
    • Voted #1 merit of the year award director in 2018, for 4 years in a row of double digit revenue and sales growth, while simultaneously stabilizing and developing a high performance team.

  • ACH FOODS - National Key Account and Operations Manager

    Production | Mexico 2010 - 2014 Held accountable to formulate long term business development strategies, to achieve annual goals, drive revenue growth and support brand and marketing plans, while simultaneously generating new business, through scouting and closing exclusive nationwide distribution deals with international consumer goods companies, plus directing and developing a team of 8 Sr. Key Account Managers, with their respective staff, managing an annual budget of $ 1 mill U.S.Dlls., reporting directly to the National Sales Director.

    • Attracted and closed one of the most important distribution deals for the company, by achieving a representation of Weetabix Brands, which include: Weetabix cereal, Alpen bars and Cumberland Brands which are: Sweet & Low and In the Raw; generating a 35% revenue increase, within the first year.
    • Targeted and penetrated a mature and competitive market, in less than a year, which included regaining the company’s position within the Walmart Group, after being off the shelf, for almost a year. This increased the market share by 10 p.p and sales volume by 40%.
    • Improved 25% of the brands sell out, in the modern channel, by implementing an excellent point of sale strategy and execution; with an up dated trade resource administration; which increased sales 15% and slashed the promotional budget by 18%, within 6 months.

  • BONAFONT - Mom & Pop, Wholesale and Distributors Sales Manager

    Production | Mexico 2009 - 2010 Identify operational strengths and weaknesses outside the sales, distribution, warehouse and financial regional team, in order to develop a long term sales, marketing and operational strategy that supported the region to gain horizontal distribution, market share and revenue.
    • Implemented an excellent sale and delivery routing, increased numerical distribution and increased purchase order drop size, increasing revenue by 20% and volume by 15% in 3 months.
    • Negotiated an improved distribution concept for the Mexico City region,that benefited the union and increased sales productivity which include: sales quota, and improved drop size efficiency, as well as, resulting in a product return reduction by 25% in 3 months.

  • Team Foods Mexico -  Commercial Director

    Production | Mexico 2007 - 2008

  • Grupo LALA - National Key Account & Trade Marketing Manager

    Production | Mexcio 2006 - 2007

  • Pfizer Consumer Health Care - Key Account Manager National Accounts

    Production | Mexico 2003 - 2006

  • Kodak de México S.A. de C.V. - Key Account Manager

    Production | Mexico 2002 - 2003

  • Unilever de México - Key Account Coordinator & Category Manager Leader

    Production | Mexico 2000 - 2002

Formations

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