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Bettina HUDRY

PARIS

En résumé

Pas de description

Entreprises

  • ALCIMED - Business development manager

    PARIS 2011 - maintenant Development of ALCIMED activities with B2B and B2C players in food sector
  • ALCIMED - Senior consultant in food industry & agribusiness

    PARIS 2010 - 2012 Carried out challenging projects:
    - Developed product strategy in Sub-Saharan Africa and Mexico according to nutritional status
    - Defined the nutritional strategy in Africa and created the toolbox associated (communication & action plan)
    - Realized competitive mappings in South America and Asia
    - Analyzed Spanish buying behaviors to realize service offering segmentation
    - Estimated economic burden of pathogens
    - Forecasted a sustainable sourcing strategy for proteins in Mexico
    - ...

    Fulfilled fast-changing projects, developed strategic analytical thinking
    Worked with prestigious clients
  • Beiersdorf - Marketing for Eucerin in hospital channel (Bangkok)

    PARIS 2009 - 2009 Relaunched acne cleansing range:
    - Developed new concepts
    - Created point-of-purchase materials
    - Rethought packaging and design of shelves

    - Organized events for key opinion leaders (symposium, congress, weekend)
    - Attended sales training
  • Unilever - R&D for Signal (Liverpool)

    Rueil-Malmaison 2008 - 2008 - Led research on stability and efficiency of a specific vitamin in toothpaste
    - Presented results to the group

    Displayed creative and rigorous thinking, organized strict timings
  • L'Oréal - Scientific marketing for inneov (Paris)

    PARIS 2008 - 2009 - Elaborated sales support (competitive books, scientific tools, worksheets, sales points)
    - Represented the brand in 2 congresses for dermatologists, trained 100 professionals in Spanish
    - Collaborated in the organization of congresses and sales events, attended press conferences

    Demonstrated adaptability to work in a new field, conducted proactively projects
  • Laboratoires Boiron - Internship

    Sainte-Foy-lès-Lyon 2007 - 2007 Teamwork in homeopathic packaging service, knowledge acquired on a pharmaceutical industry, its organization and running

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