MTN Côte d'Ivoire
- Consumer Project Coordinator
2011 - maintenant
- Define and plan a consistent and comprehensive consumer market VAS product portfolio that meets market needs (Youth, high value and low end segments);
- Interfacing between Marketing department and the other technical department and solution provider ;
- Manage, establish and maintain relationships with strategic 3rd party service and content providers;
- Responsible of product lines quality.
Key achievements:
o High value consumer bundle offer (voice tariff plan, SMS bundle)
o Friend & Family new bundle offers for Youth and low customers.
o Ring back tone (RBT) promotion & enhancement with new features (star copy, micro billing, corp RBT, reverse RBT, Do it yourself, etc…)
o Content portal enhancement & promotion (AFCON 12 content offer, Valentine Day & special event content offers)
o SMS contest promotion
o Mobile Advertising offer
MTN Côte d'Ivoire
- Product Manager - VAS, Portal & device at MTN CI
2009 - 2011
- Design and implement products independently of their type (devices, VAS, SMS, Portal, etc) up to the Management approval;
- integrate all product technologies, tariff options, portals, VAS and devices (SIM, handsets,…) to ensure that the customer Product Portfolio is at its optimal against the market and the Financial Model at all times;
- Interfacing between Marketing department and the other technical department and solution provider;
- Manage, establish and maintain relationships with strategic 3rd party suppliers;
- Responsible of compiling monthly technology product reports, monitoring key variables on the status of actual Product portfolio commercially, financially and technically.
Key achievements:
o Video/ Music On Demand Solution;
o MTN Play portal development and management (Web, Wap, SMS, USSD);
o Ring Back Tone service management;
o Phone book back up development and management;
o Management of Value Added Services Providers;
o Vocal Kiosk contents offering: news, horoscope and joke services;
o BlackBerry solution integration;
o Nokia Intellisync Solution (Push mail);
o SMS Contest: 90 days-90 cars during FIFA World Cup;
o VAS content offer for the national beauty contest Voting by SMS and IVR, Voice Chat;
o Postpaid balance Inquiry Service (via SMS and IVR)
