Carey WARREN

In his role as Chief Enterprise Officer at the Coterie, Carey Warren is responsible for devising marketing and branding strategies, as well as creating programs that drive revenue for both Coterie and the agency’s clientele. Carey incorporates his considerable experience to generate strategic campaigns that increase each client’s impact, brand value, and return on investment.

Carey is also responsible for developing content and managing projects for multiple television accounts, including PBS, Discovery Channel, Animal Planet, WeTV, Halogen TV and TV Guide Network. He’s consulted on numerous television specials and series, and has also devised and executed marketing strategies for many of the firm’s non-entertainment clients, including Honeywell, Shine Home, SiteSystems, Alphabet Photography, Watson’s Pet Products, and Orange County CyberKnife, among many others.

His expertise also extends to direct response advertising, having created an Hispanic broadcast media direct response television sales firm that spanned three broadcast TV stations and nine cable channels. Carey also was attached for two years to Broadcast Communications, where he consulted on many direct response advertising campaigns for numismatics, nutriceuticals, and other products in both the Hispanic and English language markets.

Carey launched his corporate career at Dow Jones & Co., where he worked in both print and electronic media sales. While serving as an Advertising Representative for The Wall Street Journal, Carey performed in the top 10% of the company’s sales team across three continents. His accounts included Apple, Microsoft, Honda/Acura, Dell, TransAmerica, AIM Financial, and many others. He ran Dow Jones Broadcasting’s syndicated radio and television office for the western region of the U.S., and also managed the advertising sales offices for both Premiere and Gear magazines.