Carine SAN JUAN

En résumé

Entreprises

• Carine San Juan - Executive Coach

  2016 - maintenant

• Iglo BeNeLux - Customer Marketing Director & Board member

  2012 - 2014 Dans une région en grande difficulté pour Iglo j'ai rejoint le Conseil d'Administration et créé la fonction Customer Marketing afin d'exécuter les stratégies de Marketing et de Ventes avec succès. Grâce aux relations que j'ai établi avec les principaux distributeurs tels que Ahold ou Carrefour, j'ai obtenu un partenariat profitable permettant le lancement de nouveaux produits et de projets CatMan au bénéfice d'Iglo.

• Birds Eye - Category Development Controller

  2010 - 2012 Birds Eye Leader d'une équipe de 2 Senior Managers, 5 Managers et 1 Assistant, responsable des partenariats CatMan avec tous les distributeurs britanniques. Mes objectifs (points de distribution et Espace en magasin) étaient fixés avec le Conseil d'Administration de GB.
  * Strategic thinking: There was no Frozen Food Category Strategy when I joined BE and this was hindering our retailer relationships and the delivery of our targets. I lead the creation of the Cat Vision through a cross-functional team and TPG facilitation. A key input was the largest Kantar segmentation (usage-based) commissioned to understand all savoury meal occasions.
  * Process: To achieve my targets I ensured BE was The category thought-leader expected from the No1 manufacturer in Frozen. I challenged certain ways of working internally (eg. data providers, reporting) and improved processes such as Range review and the NPD distribution processes.
  * Influence: I worked with the Category Directors across top 4 to drive their category performance and ensure BE was their main contact. Leveraging the Cat Vision, building relationships through myself and the team with strong insights we became category captain with Asda/Tesco/Morrisons & lead advisor with JS/Coop.
  * Leadership: I inherited a demotivated team so I focussed on injecting energy and a clear strategy, recruiting the right individuals and, as a result, my team members are regularly nominated for PACE recognition awards. I raised the profile of Cat Dev as a key function within the business and as a result increased our involvement in key projects, the largest being the UK business strategy with the Roland Berger Consultancy.

• Premier Foods plc - Head of Category - Savoury & Responsable de toutes les initiatives

  2008 - 2010 Responsable de toutes les initiatives CatMan pour le secteur Ambient Savoury de £600m. Leader d'une équipe de 2 Senior Managers, 6 Managers et gestion du budget de £1.7m ainsi que de certaines agences (etudes de marche, in-store marketing).
  High Performing Team: I coached my team through their personal development plan based on PF core competencies to deliver the business objectives. Responsible for running CatMan training courses for the business based on the Glendinning template and I developed an Advanced CatMan course with the support of a TPG consultant which won PF Employee 09 Silver Award. I became a trained mentor as part of PF Mentoring scheme.

• Premier Foods plc - National Account Manager & Manager Grands Comptes

  2006 - 2008 Manager Grands Comptes pour 2 catégories d'une valeur totale de £40m. J'étais responsable de toutes les négociations commerciales: listing de nouveaux produits, plan promotionnel, contrats MDD (existant et nouveau) and gestion financière.

• Premier Foods plc - Senior Category Development Manager

  2005 - 2006 Leading the newly created Category Development team, responsible for ensuring our Categories' strategies & NPD are successfully implemented as well as being directly involved on key projects. Channel Planning

• Premier Foods plc - Category Development Manager

  2002 - 2005 As part of the Customer Marketing team I focussed on category development working across 6 categories in 2 accounts. For both retailers I was responsible for all NPD presentations, creating selling stories, suggesting range changes and regular category updates. Internally I performed the role of Category insight with the brand team as part of the business review process and NPD development

• United Biscuits - Category Trade Manager

  Nanterre 2001 - 2002 Working with Sales and the Marketing teams to drive sales in a strategic and profitable manner. I was responsible for the in-store delivery which I achieved by developing cross-functional ways of working

• SRCG - Account Manager

  1999 - 2001 Working with clients on the full Category Management process, either as a facilitator or by bringing my expertise of the process, knowledge of the Shopper and tactical experience. My objective was to create a constructive partnership between a retailer and a supplier to ensure the best business decisions were made. I developed expert knowledge of the shopper behaviour, the retail environment and brands as well as interpersonal, facilitation and presentation skills.

• SRCG - Project Manager - Field Marketing

  1997 - 1999 Etudes: Britvic, Green Isle Foods, One2One, McVitie's, Asda, Somerfield Ventes/Promotions: First Drinks Brands, Safeway, Adidas

Formations

• Kingston University

  Kingston Upon Thames 1993 - 1996 BA (Hons) in Politics (2:i)
  
  BA (Hons) in Politics (2:i) Faculté de Droit et de Sciences Economiques
  * Licence de Droit Public ;
  * DEUG Administration Economique & Sociale

• Université Montpellier 1

  Montpellier 1990 - 1993 Licence de Droit Public
  
  * Licence de Droit Public ;
  * DEUG Administration Economique & Sociale

Réseau

• Jean-Francois GERMA