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Carlos SANTAMARIA

PORT COQUITLAM

En résumé

Manager with several years of marketing experience. Possessing an outstanding track record of understanding, defining and shaping customers’ needs. Developed and implemented high-impact integrated marketing plans that increased sales significantly .Dynamic, innovative and highly energetic business expert with a proven ability to identify and capitalize on business opportunities. Strong strategic marketing, negotiation, sales and graphic computer literacy skills.

Mes compétences :
marketing experience
graphic design
graphic computer literacy skills
data analysis
Web Application Development
SWOT Analysis
SPSS
Microsoft Office
Magazines
Corel Draw Suite
Content Management
Adobe Premier
Adobe Illustrator
Adobe

Entreprises

  • Futurpreneur - PRINT & PUBLISHING BUSINESS ADVISOR

    2015 - maintenant (Organization providing financing & mentoring tools to business owners)
    * Provided strategic tools to enhance business vision. ;
    * Advised entrepreneurs to identify both risks and new business opportunities.
    * Provided project management consulting as needed for print management purposes.
    * Helped entrepreneurs to extend their business network and enhance their business acumen.
    * Created strategic planning tools toward Business Development and Organizational Success.
    * Helped owners to resolve conflicts and provided marketing and print solutions to the satisfaction of clients.
    * Proposed sales and marketing tools to increase companies' profits and brand awareness.

  • NDP - MARKETING CONSULTANT

    2014 - 2014 * Launched projects to improve content management system in the public office.
    * Conducted marketing campaigns to capitalize social engagement between members of the political party
    NDP and local stakeholders.
    * Addressed communication tools to manage web content, digital printing, graphic design & social media.
    * Designed and facilitated customer focus groups on cross-community players. Improved relations.
    * Developed public relation projects to produce social movements among Hispanic community in Montreal,
    Ottawa and Toronto.

  • Cari-St-Laurent - MARKETING ADVISOR

    2012 - 2012 * Proposed a business strategic plan and improved communication tools. ;
    * Provided a Swot Analysis and data analysis to create personalized marketing and provide management
    assessment within the organization.
    * Counselled the staff manager for reinforcing customer service procedures.
    * Produced and designed internal print materials and publications.

  • Dayco Graphics - OWNER & PRESIDENT

    2003 - 2011 Dayco Graphics - Mexico. (Print Center & Graphic Supplies Distributor )
    * Monitored and evaluated sales results, productivity levels and profit opportunities.
    * Coordinate employee events, community involvement events, and marketing campaigns.
    * Directed marketing research projects to enhance the company's product diversification within the industry.
    * Supervised publishing projects across Mexico and Latin America.
    * Increased sales by more than 30% in the graphic arts Mexican regional market by enhancing customer service and implementing marketing and advertising strategies.
    * Produced: indoor signs, illuminated signs, banners (outdoor&Indoor), monument graphics, xerographic
    printing, menu boards, traffic signs, books, magazines, newsletters, brochures, and web sites.
    * Managed customer contact process to strengthen customer loyalty.
    * Developed marketing plans to raise sales through web development and direct & digital marketing.

Formations

  • Mc Gill University (Montréal)

    Montréal 2014 - 2016 Graduate Degree in Organizational Leadership

  • Université De Montréal

    Montréal 2012 - 2014 Master's degree in International Business

  • TEC De Monterrey (Monterrey)

    Monterrey 1998 - 2003 Bachelors Degree

    Bachelor's degree, Business Administration in Marketing concentration Tecnologico de Monterrey ITESM

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