2006 - maintenantStarasia is the subsidiary of the french manufacturer of Lulu Castagnette perfumes in Singapore
Since January 2006, I have been working as Regional Sales & Marketing Manager
My objective is to launch and develop Lulu Castagnette perfumes in Asia
Development of the existing market:
strenghten relationship with local distributors in Sinagapore, Malaysia, Indonesia, Japon, Taiwan, Hong Kong, Vietnam- Understand local specifities and adjust the strategy to the local market by developing specific tools (GWP...)
Manage and follow up A&P, sales report and order to make sure the strategy is well operationalized
Monitor Financial reporting by consolidating sales and P&L to asset brand profitability and take decision through dashboards
Development of new markets:
Search of potential dsitributors through participation in events (Tax Free exhibition) and networking
Discuss and present the brand, conclude deal by discussing price structure and launch plan including sales and distribution objectives
Coty Group-Lancaster group
- Operation Marketing Manager
2004 - 2005Coty Group is one of the leader in the cosmetics industry
For 1 year I developed and implemented marketing plans as well as trade marketing activities for Lancaster brand (Suncare and skincare)
Marketing & Promotional plans: adaptation of the corporate guidelines to the domestic market
Launch of new products: sales forecasts, development of sales force tools, media & merchandising plans, updating Lancaster portfolio
Trade marketing: Design and implementation of special events with major frencg retailers including in-store decoration, mailing, POS material develoment, beauty advisors incentives, reporting and analysis of P&L per operation
Marketing budget management: accountable for A&P budget
Hevige Group, Distribution Europenne de Cosmetiques
- Senior Brand Manager
2000 - 2004Distribution Europenne de Cosmetique was the distributor of the following fragrances licences: Roberto Cavalli, Ferre, Emanuel Ungaro, Bvlgari, fcuk, Salvatore Ferragamo
My position conisted of advising these brands break into the french market
Marketing strategy: Definition of strategy, recommandations on promotional and media plans and budget in consequence
Launch of new brands/new products:design of training material& trade folder, presentation of new productsto the sales force, coordination of PR events
Brand management: analysis of sales and financial reports to provide qualitative and quantitqtive feedbacks to the brands
Promotional activities: trade marketing operations including setting up of counters in department stores and special events
Financial reporting: define A&P budgets, sales forecasts and market operations profitability
