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Bacardi
- CUSTOMER MARKETING MANAGER
Saint Ouen
2015 - maintenant
Brands : GET, LIQUEUR ST GERMAIN, PATRON TEQUILA, GIN BOMBAY SAPPHIRE
Customers : On trade & Off trade french retailers
Achievements :
- Brand budget successfully managed.
- Business plans agreed by all customers
- Major NPD successfully managed.
- Implementation of more than 200 activations : tasting, staff incentive, price-off, limited edition…
Key responsibilities :
- Responsible for the overall build and execution of the Integrated Activity Plan (IAP)
- Preparation of the annual reviews for customers
- Manage and optimize the brands A&P
- KPI Review Measurement and evaluation of pre and post activities to optimize the A&P spend
- Lead the development and implementation of a range of customer-focused materials, promotions and programs to ensure our success at Point of Sale.
- Development of specific and dedicated tools - display, shelf stopper, sales sheet - and point of sales materials - glass, glorifier, tray…
- Engage, brief and manage all appropriate agencies
- In charge of POSM ordering and allocation
- Working closely with sales team, consumer marketing department and supply chain department
- Track volume performance vs monthly data analysis
- Management
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Bacardi
- ON TRADE SALES REP
Saint Ouen
2014 - 2015
Customers : On trade accounts, French wholesaler Richard, Metro Paris 18.
Achievements :
- On trade customers : (Turnover : 500k€, +21% vs initial objective)
- Metro Paris 18 (Turnover : 225k€, +9,94% in value, +2,56% in volume vs n-1)
- Budget successfully managed
Key responsibilities :
- Responsible of the On-trade French wholesaler account Richard (Generate 3 000 000€ NSV )
- Responsible of 50 accounts (bars, nightclubs, restaurants and cash & carry store)
- Conduct intensive and structured prospecting of new clients to identify and develop new accounts
- Develop and maintain effective long-term relationships with customers
- Negotiate and increase net sales, volume, ND
- Implementation of the Commercial Plan in the Integrated Activity Plan (IAP)
- Activate the brands to influence consumers at the point of sale.
- Interface with the on-trade marketing team to implement promotional plans and facilitate coordination of transversal projects
- Sales monthly report
- Budget management
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Bacardi
- ON TRADE BRAND PROMOTER
Saint Ouen
2013 - 2014
Customers : On trade accounts
Achievements :
- Bacardi Oakheart and Martini Royale launched in more than 100 new customers
Key responsabilities :
- Intensive customer’s recruitment in order to launch new products and new cocktails
- Increase distribution of our brands at the outlets
- Plan and coordinate promotions in On Trade outlets
- Maximise visibility through the use of POS materials
- Ensuring the quality of the drinks
- Ensuring barmen training
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La Maison du Whisky
- BRAND MANAGER
Clichy
2012 - 2013
Brands : Auchentoshan, Benriach, Glendronach
Key responsabilities :
- Responsible for the overall build and execution of the marketing plan in 2013
- Track volume performance vs monthly data analysis
- Manage and optimize the brands A&P
- Development and implementation of a range of customer-focused promotions, events, sales rep incentives...
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REMY COINTREAU
- INTERNATIONAL BRAND MANAGER ASSISTANT
Paris
2010 - 2011
Brand : Rémy Martin - Asian and Europe markets
Key responsibilities :
- Limited edition and multipack renovation projects : from agency brief to final mock up.
- Create and develop promotional tools : merchandising, launch plan, sales sheets, POS materials, corporate videos, social networks.
- Follow market dynamics, analyze trends, identify business opportunities
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Moët Hennessy Diageo
- PR ASSISTANT
2009 - 2010
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Creative Syndicate (Agence artistique)
- PROJECT MANAGER ASSISTANT
2008 - 2009
