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Caroline PIERSON

Saint Ouen

En résumé

Pas de description

Entreprises

  • Bacardi - CUSTOMER MARKETING MANAGER

    Saint Ouen 2015 - maintenant Brands : GET, LIQUEUR ST GERMAIN, PATRON TEQUILA, GIN BOMBAY SAPPHIRE
    Customers : On trade & Off trade french retailers

    Achievements :
    - Brand budget successfully managed.
    - Business plans agreed by all customers
    - Major NPD successfully managed.
    - Implementation of more than 200 activations : tasting, staff incentive, price-off, limited edition…

    Key responsibilities :
    - Responsible for the overall build and execution of the Integrated Activity Plan (IAP)
    - Preparation of the annual reviews for customers
    - Manage and optimize the brands A&P
    - KPI Review Measurement and evaluation of pre and post activities to optimize the A&P spend
    - Lead the development and implementation of a range of customer-focused materials, promotions and programs to ensure our success at Point of Sale.
    - Development of specific and dedicated tools - display, shelf stopper, sales sheet - and point of sales materials - glass, glorifier, tray…
    - Engage, brief and manage all appropriate agencies
    - In charge of POSM ordering and allocation
    - Working closely with sales team, consumer marketing department and supply chain department
    - Track volume performance vs monthly data analysis
    - Management
  • Bacardi - ON TRADE SALES REP

    Saint Ouen 2014 - 2015 Customers : On trade accounts, French wholesaler Richard, Metro Paris 18.

    Achievements :
    - On trade customers : (Turnover : 500k€, +21% vs initial objective)
    - Metro Paris 18 (Turnover : 225k€, +9,94% in value, +2,56% in volume vs n-1)
    - Budget successfully managed

    Key responsibilities :
    - Responsible of the On-trade French wholesaler account Richard (Generate 3 000 000€ NSV )
    - Responsible of 50 accounts (bars, nightclubs, restaurants and cash & carry store)
    - Conduct intensive and structured prospecting of new clients to identify and develop new accounts
    - Develop and maintain effective long-term relationships with customers
    - Negotiate and increase net sales, volume, ND
    - Implementation of the Commercial Plan in the Integrated Activity Plan (IAP)
    - Activate the brands to influence consumers at the point of sale.
    - Interface with the on-trade marketing team to implement promotional plans and facilitate coordination of transversal projects
    - Sales monthly report
    - Budget management
  • Bacardi - ON TRADE BRAND PROMOTER

    Saint Ouen 2013 - 2014 Customers : On trade accounts

    Achievements :
    - Bacardi Oakheart and Martini Royale launched in more than 100 new customers

    Key responsabilities :
    - Intensive customer’s recruitment in order to launch new products and new cocktails
    - Increase distribution of our brands at the outlets
    - Plan and coordinate promotions in On Trade outlets
    - Maximise visibility through the use of POS materials
    - Ensuring the quality of the drinks
    - Ensuring barmen training
  • La Maison du Whisky - BRAND MANAGER

    Clichy 2012 - 2013 Brands : Auchentoshan, Benriach, Glendronach

    Key responsabilities :
    - Responsible for the overall build and execution of the marketing plan in 2013
    - Track volume performance vs monthly data analysis
    - Manage and optimize the brands A&P
    - Development and implementation of a range of customer-focused promotions, events, sales rep incentives...
  • REMY COINTREAU - INTERNATIONAL BRAND MANAGER ASSISTANT

    Paris 2010 - 2011 Brand : Rémy Martin - Asian and Europe markets

    Key responsibilities :
    - Limited edition and multipack renovation projects : from agency brief to final mock up.
    - Create and develop promotional tools : merchandising, launch plan, sales sheets, POS materials, corporate videos, social networks.
    - Follow market dynamics, analyze trends, identify business opportunities
  • Moët Hennessy Diageo - PR ASSISTANT

    2009 - 2010
  • Creative Syndicate (Agence artistique) - PROJECT MANAGER ASSISTANT

    2008 - 2009

Formations

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