Catherine ESTENNEVIN

En résumé

Entreprises

• Eli Lilly - Regional Director

  neuilly sur seine 2005 - maintenant Management of 9 to 12 Medical Representatives
   Interactive meeting animation, encouragement in the exchange of best practices and expertise.
   Establishment of a team in the field of complementary development and skills.
   Technical and scientific support to the sales force: migration to APPLE IPAD with development and focus on product
  and environment training.
   Creation and management of development plans and personalized training programs.
   Personalized support for “Value Based Selling”.
   Talent development in targeted positions, ground support, Medical Visitor referents.
   Employee reward scheme via the “World Award” program.
  HR : Quarterly and annual evaluations; recruitment; performance reviews; redundancy & voluntary plans; PSE.
  Northern sector-Champagne-Ardennes-Paris business development
   Business region ranking: 2012: 2nd of 14; 2013: 4th of 14; 2014: Top 4 (S1/S2).
   Project launch: Cialis: Market share: 50% in 1st year, Cymbalta, Byetta (best implantation France).
   Pharmacy commercial relationship development and regulatory management.
   KOL leaders and congress management; Organization of RP/Symposium.
  Projects:
   Preparation of marketing campaigns in collaboration with Head office.
   1 World Award: creation of an emergency chain MG/PSY;
   Six-sigma project participation: DRV profession evolution and internal deployment.
   Participation in the Headquarters audit for trade certification.
   Work in collaboration with headquarters on the construction of innovative marketing RP projects and regional test pilots: RP IPAD; E-RP; RP Education therapeutic; RP VBS.
  

• Eli Lilly - Medical Representative Specialists & Town: Urologists & Rheumatologists.

  neuilly sur seine 2001 - 2005  Top performer: head of French classification in market share, volume and/or evolution.
   Creation of sectorial work and success action plans.
   Launch of Cialis, Prozac D, Evista and presentation of Alfatil.
   Management and monitoring of RP, symposia, regional symposiums.
  

• Laboratoires Yamanouchi - Medical Representative Hospital & Town

  1991 - 2001 Yamanouchi Laboratory (Astellas): Medical Representative Hospital & Town : Rheumatologists, Dermatologists & Urologists.
  
   1st place France all products: French subsidiary representation and presentation in Tokyo for 2 consecutive years.
   Release of “Fluocalcic, Locoid EF, Omix and Flemoxine”.
   Doctors, hospital, city and hospital pharmacist client monitoring.
   Organization of scientific meetings and training weekends.
  

• Laboratoires Glaxo - Medical Representative Town & Specialists

  1989 - 1991 - Medical Visitor apprenticeship in synergy with 6 visitor networks
  - Launch of “Zinnat and Ventide”, presentation of Ventoline, Becotide and Azantac.
  

Formations

• Libergier Reims

  Reims 1987 - 1989 BTS Tourism option production and sales techniques

• Lycée Gerard De Nerval

  Soissons 1986 - 1989 Baccalaureate Degree

• Unive (Reims)

  Reims 1986 - 1989

Réseau

Pas de contact professionnel