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C Visual HQ
- Managing & Creative Director
2015 - maintenant
Creative Visual Merchandising Consultancy projects for retail businesses across Europe.
Cecile Guex founder of C Visual.
Managing the entire company business plan and administration
Services given to our Clients includes and are not limited to:
Visual Merchandising concepts and strategy
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Annalise Visual Merchandising trends & innovations
Design of windows & in store displays in line with the brand identities and seasonal
marketing/retail/online campaigns.
Creation or adaptation of corporate Visual Merchandising guidelines.
Design and advice for events, fashion shows, Omni channel and pop up shops projects.
Advice and collaborate on store design concepts
Visual Merchandising training and workshops session in store and in clients HQ.
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C Visual
- Managing & Creative Director
2015 - maintenant
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Karstadt
- Head of Visual Merchandising
2011 - 2015
Project Concept:
Windows and in store campaign for every season and special highlights products following the
marketing calendar. Look and feel of 83 department stores and 23 Sport stores throughout
Germany (store sizes range from 25 000 M2 to 40 000 M2 per location). Responsible for a target
budget of 12 Million annually. Presentation of the VM concept and strategy to the CEO and Head
of Marketing.
Project Facelift:
Improvement of the shopping experience for the target group customers in selected stores with
a minimum annual budget of 2 Million.
Project Leadership:
Team leader and organization of 22 VM team members. Creation of a new field VM team of 8 to
support regional store teams.
Project Products Focus:
Attend range reviews with buying department. Involvement in the marketing products shooting
sessions. Improvement of the basic VM guidelines and styling guides. Development of a new
Visual Merchandising DNA for corporate brands. Event/catwalk concept and organization with the
event team.
Project Training:
Training Seminars for all regional VM and store managers (110 pers.), resulting in 20% direct sales
increase. Collaboration with an external VM company for training workshops. Follow up and VM
reports feedback to improve awareness of visual merchandising for all employees store members
and buying team in the head quarter.
Project Events:
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Tommy Hilfiger HQ
- Senior Retail Window Manager Europe
2007 - 2011
Creation of international windows and in store design concept for the outlets, menswear,
womenswear, denim, childrenswear and tailored stores. In charge of the presentation of the
windows concept to the retail president and global creative director. Develop clear and country
specific VM guidelines, which drives customer traffic and sales. Management and training of a
team of 4 within the windows department. Conduct on special projects from planning through
implementation stages involving various parties and work streams. Full responsibility for the
European VM department budget 2.5 Million annually. Dealing directly with several suppliers,
negotiation of best quotations for production, coordination of the logistics and deliveries. Opening
of anchor stores throughout Europe with field teams and organizing training sessions.
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Chalhoub Group
- Visual Merchandiser & Specialist
2006 - 2007
Visual Merchandiser Specialist, Gift Department
Follows and adapt the brands VM concepts for the region in collaboration with regional marketing
and buying teams. Ensure that international brands integrity is achieved throughout the Middle
East region. Create concepts for window displays, events and promotions. Organize store visits
and team schedule throughout the region. Manage regional VM team and train sales staff on
brands VM techniques. Analyzing the commercial needs of each POS. Create VM reports and sales
improvement proposals for the HQ brands. Ordering PLV and balance the provided target budget.
Dealing directly with several suppliers to obtain the best quotation. Coordinate the deliveries and
installations.
Brands: Daum, Baccarat, Lladro, Christofle, Bernardaud, Versace, Rosenthal, Fendi, Vertu, Lacoste,
S.T.Dupont, Misaki, Peguiqnet, Bell & Ross, Tatteosian, Fred, Chaumet, Celine, Paul Smith and
Tanagra (Corporate brand).
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Rolex Watch Switzerland
- Regional Visual Merchandiser Manager
2006 - 2006
Placement of seasonal displays for clients around Germany, Switzerland, and Austria.
Organizing itinerary throughout the countries with the VM Manager.
Training store staff on Rolex VM guidelines.
Improve and order the regional PLV.
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Rolex Watch USA
- Display Team Manager
2004 - 2006
Improve and order the regional PLV.
Training of employees on new displays techniques.
Window - dressing/Visual Merchandising, three Rolex stores in NYC (seasonal changes) and one
new store opening in Las Vegas.
Placing seasonal displays orders for all Rolex stores within USA.
Managing new displays received from Switzerland.
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Rolex Watch Switzerland
- Regional Visual Merchandiser
1999 - 2004
Traveling throughout Germany and Austria, changing the Rolex windows, 5 times a year.
Display making/recovering (luxurious materials and finishes). International watch exhibition in
Basel, Switzerland: Set up stand/window-dressing.
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Dickins and Jones
- Junior Display
1998 - 1999
Junior Display
Visual Merchandising throughout the store: menswear, womenswear, accessories and home.
Window-dressing, seasonal changes.
