Menu

Cerise AZIERES

PARIS

En résumé

Dynamic, entrepreneurial and business oriented person holding 2 top master's degree (IESEG, ESSEC Business School). Five years of experience in marketing (FMCG). Currently working at Essity as Marketing Manager for Feminine Hygiene Category South Europe.

Mes compétences :
Marketing

Entreprises

  • ESSITY - Marketing Manager Feminine Hygiene Category France & Italy

    2017 - maintenant

  • ESSITY - Marketing Manager Household Tools Category France & Iberia

    2016 - 2017 Responsible for Okay and Lotus brands in France & Colhogar in Iberia
    Ensure good understanding of category challenges (consumers, customers, shoppers)
    Manage new products launches & local marketing strategy (incl. media plan)
    Implement new digital strategy
    Supervise business updates & needs to global team and/or top management
    Engage & train commercial teams to get excellent execution in store
    Ensure consistency across the brands
    Manage P&L; incl. A&P and promotion
    Lead country: implicated in NPD, concept devising, packaging design & copy developments
    Manage 3 brand managers

  • SCA - Brand Manager Nana

    2014 - 2016 - Driving force behind the success of Nana
    - Draw-up & supervise the deployment of the marketing action plan
    - Organize marketing strategy thanks to a perfect knowledge of the markets & consumers (distributors & consumers panels’ analysis)
    - Mobilise all the internal & external players involved in a project
    - Responsible for brand media plan & marketing communications
    - Manage budget & brand results (P&L)
    - Lead country: implicated in NPD, concept devising, packaging design & copy developments
    - Manage 1 assistant brand manager

  • SCA - Junior Brand Manager Demak'up

    2013 - 2014 - Supervise new products launches in coordination with the worlwide team.
    - Participate to the marketing action plan elaboration & ensure its good execution
    - Manage performance & results achievment through panels analysis, sell-in /sell-out ratio analysis & budget allocations.

  • SCA - Assistant Brand Manager Demak'up

    2011 - 2012 - New product launches adaptation to French market
    - Development & deployment of 360° animation tools (in store, media, digital, PR, promo)
    - Performance follow-up & competitors review
    - Coordination of all services involved (merchandising, logistics, commercial, legal…)
    - Presentation of launches & action plan to the sales force per region
    - Specific project: set-up of makeupdemakup.fr website ( content strategy & follow-up)

  • Chanel - Marketing & Communication internship

    Neuilly-sur-Seine 2009 - 2010 Major issue: build awareness of the French luxury brand in a country of +1billion people
    Development of a local communication action plan
    Proactive with journalists & organization of shootings
    Follow-up & analysis of press and digital campaigns
    Specific project: pre-view of Coco Avant Chanel (Anne Fontaine) organization

Formations

  • Essec

    Cergy Pontoise 2012 - 2013 MS MARKETING MANAGEMENT

  • Saint Xavier'S College - BOMBAY - INDE (Bombay)

    Bombay 2009 - 2010 Bachelor's Degree

    Echange universitaire d’une année dans le cadre de la 3è année à l’IESEG

  • IESEG, School Of Management

    Lille 2007 - 2012 Msc in Management

    Ecole en 5 ans, Accréditée Equis et en cours AACSB
    Mémoire de fin d’étude : L’extension de la marque Lotus Baby sur le marché de la toilette et de l’hygiène du bébé

Réseau

Annuaire des membres :