Menu

Charlene ROUX

LYON

En résumé

Mes compétences :
Pricing strategies
Product Management
Market research
Competitive Analysis
Fiber Optics
Marketing communications
White paper development
Business development

Entreprises

  • Viavi Solutions - Global Product Line Manager

    2012 - maintenant - Manage the entire "Optical Time Domain Reflectometer" (OTDR) and Metro/Access platforms product lines life cycle from strategic planning to tactical activities that includes specifying market requirements for current and future products, and driving solutions across development and marketing teams.
    - Business development responsibilities: proactively develop and enhance products and services, help sales in defining the strategy to achieve targets, support marketing activities, define product positioning / pricing for key account customers
  • JDSU - Regional Product Marketing Manager

    Saint Etienne 2010 - 2012 - Analyze, collect and prioritize NAM market requirements for product enhancements (including SW versions) and future product developments
    - Ensure successful introduction of new products by developing and implementing go-to-market plans for target market segments (Telco, CATV, Enterprise, Government)
    - Provide fiber optics product and application knowledge to sales and customers
    - Train sales specialists and technical assistance center on new products and features
    - Manage the FiberComplete product line life cycle
  • JDSU - Product Line Manager

    Saint Etienne 2008 - 2010 - Manage the entire OTDR product line ($20 M) life cycle from strategic planning to tactical activities ;
    - Specify market requirements for current and future products by conducting market research and on-going customer visits
    - Drive a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
    - Develop and execute go-to-market plans in cooperation with all departments ;
    - Provide technical support and expertise to sales in Asia
  • JDSU - Marketing Communication Coordinator

    Saint Etienne 2007 - 2008 - Responsible for the web and intranet site contents ;
    - Produce regular sales and fiber experts newsletter ;
    - Support the development and execution of customer communication campaigns ;
    - Manage, maintain and update fiber optics collaterals such as brochures, data sheets, white papers, and poster

Formations

  • EM LYON

    Ecully 2017 - 2019 Opertational Unit Manager
  • Université Saint Etienne Jean Monnet

    Saint Etienne 2005 - 2006 Master of Business Administration

    Entrepreneurship (with honours)
  • Telecom SaintEtienne (Anciennement ISTASE)

    Saint Etienne 2003 - 2006 Master of Science, Electrical and Optical Engineering

    5-month internship at Electrical and Computer Engineering laboratory of McGill University (Quebec / Canada): RF research on directional coupler using metamaterial (2D and 3D electromagnetic field simulation, technological realization and measurements)

Réseau

Annuaire des membres :