Charline POINT

En résumé

Entreprises

• Fromageries Bel - Mini Babybel Junior Brand Manager

  Paris 2013 - maintenant Marketing & communication plans
  - Implementing the 2013 and building up the 2014 activation plans by working closely with all countries & the purchasing department
  - Coordinating the development of communication materials such as TV adverts, packaging, in-store displays
  - Participating actively in the development of the new TV equity copy
  Innovation & renovation projects
  - Collaborating with Research & Engineering departments to develop and execute the brand's international innovations and renovations projects
  - Conducting consumer qual & quant tets and bringing recommendations following test results
  - Working closely with external partners to execute packaging designs
  Branding projects
  - Developing the new Mini Babybel Mascot in collaboration with a partner agency from design guidelines to 3D modelling for future TV & digital usage
  - Delivering internal & external presentations concerning marketing material, innovation & renovation projects as well as communication strategy
  Conducting analysis & periodical reviews of the brand in Europe and Northern America
  Handling budget monthly report and invoicing

• Groupe Carrefour - Packaging Project Coordinator

  Massy 2011 - 2012 Design, develop & implement improved and new packaging designs for the Group’s private label products
  - Working on 1600 products simultaneously in various product categories: tea, coffee, sodas, juices, beers, cereals, champagne…
  - Developing 9 product innovations, carrying out competitive & consumer analysis to provide the best packaging recommendations
  
  Building relationships with internal & external partners to ensure an optimized packaging process development
  - Collaborating with design agencies, photo-engraver, printer & suppliers as well as Quality & Regulation departments
  - Working closely with the consumer department to ensure optimum packaging design solutions for on-shelf impact
  
  Establishing project metrics & managing expense budgets to accomplish the package development objectives

• Leg advertising agency - Junior Account Executive - Account SFR (2nd largest telecommunication company)

  2009 - 2009 Acting as a link between the client & the agency creative staff during the advertising development process : client’s brief, creative & media brief, campaign ideas, presenting creative work to clients, campaign production follow-up
  Developing three above & below-the-line campaigns: print (bus, subway), radio, POS material
  Working closely with a team of journalists to develop a free branded magazine
  Assisting the client by formulating marketing strategies via competitive & market intelligence

• Sidetrade - Marketing and Communication Assistant

  BOULOGNE-BILLANCOURT 2009 - 2009 Developing the brand awareness on both the French and the English markets
  Implementing Search Engine Marketing and developing promotional tools
  Delivering communicaton tools in English : press kit, press release

Formations

• University Of West Florida, USA (Pensacola)

  Pensacola 2011 - 2011 Consumer Behaviour, Advertising Strategy, Internet Marketing

• University EBS, Dublin, Ireland (Dublin)

  Dublin 2008 - 2008 Sales Management, Tourism Marketing, Event Management

• ESCE (Paris)

  Paris 2007 - 2012 Master
  
  Business Administration and Strategic Marketing - Innovation Management & Communication Strategies

Réseau

• Aurélia LABRO

• Bernard POINT

• Camille LORDET

• Caroline RICHARDOT

• Ida DJAMON

• Jessica FASSIAUX

• Julie MIKOLAJSKI

• Laura GUDYKA

• Sabrina DROUHIN