Charlotte SOEUR

En résumé

Entreprises

• NRG Home Solar - Marketing Co-ordinator

  2015 - maintenant Nrg Home Solar is one of the country's leading residential solar companies. I report to the Digital Marketing Manager and Partnership
  Marketing Manager. I'm in charge of the co-ordination and execution of multi-channel marketing campaigns. Liase with outside partners
  as needed including Creative Agencies and legal departments. I also help craft a Social Media Marketing Strategy throughout various
  channels. I co-ordinate and oversee the execution of sales promotions, campaigns, partnership initiatives and at hoc projects. Strong
  focus on developing and outsourcing content for multiple front facing customer communications including emails, promotions,
  campaigns, website content and other initiatives as needed. I manage the communication with internal and external personnel to
  research, clarify and document requested information. I implement and execute tactical plans laid out by the Digital Marketing Manager
  and Partnership Marketing Manager.

• Christian Pousset Institute - Marketing Manager

  Paris 2012 - 2014 Christian Pousset Institute is an online coaching platform dedicated to middle managers. I managed and promoted all marketing
  aspects of the service: benchmarks / competitive surveys (online coaching, corporate strategy, lobbying), consumer survey analysis,
  creation and maintenance of the online coaching platform www.peoplecare.fr (visuals, user path, content, news feed).
  I also took care of the company visibility through the social media strategy I created (Twitter, Facebook, Youtube, LinkedIn): frequency
  of the post, reach, etc.
  Besides, I was in charge of the customer support and account management for a portfolio of 300 end users.

• Carrefour - - Publisher & Food Experience Manager (contract):

  Massy 2011 - 2012 Carrefour is the 3rd largest supermarket chain worldwide.
  
  Management of the Carrefour Drive - online grocery website quality (visuals, frameworks, wording): Courses.Carrefour.fr. I also
  developed the online grocery search engine (SEO). Strategic development: Managed several competitive surveys and consumer
  behaviour analysis. Responsible for the collaboration with the creative agencies for each project (i.e. website with Publicis Group)

• Carrefour - Marketing Coordinator

  Massy 2010 - 2011 Managed promotional operations with marketing agencies: brief, storytelling and storyboard, PR strategy, radio and TV commercials.
  Participated in the publishing of the magazine ``Carrefour Mag'' (BtoC focused): articles validation, products selection, interviews and
  relationship with the editor.

• Carrefour - Merchandising Assistant

  Massy 2009 - 2010 Visual merchandising experience according to strategy for each department and creation of consumer's experience (atmosphere,
  visuals). Collaboration with Publicis Group on these projects.

• Superhermit - Business development & Account Management

  2008 - 2009 Superhermit is a window manufacturer (BtoB, BtoC). I was in charge of the business development: cold calling (150 closed
  customers), call for tenders for the company, identified new distributors.

• La fenetre de la Reine - CEO's Executive

  2007 - 2008 La Fenêtre de la Reine, Boulogne-Billancourt - France.
  La Fenêtre de la Reine installs, replaces, or repairs windows since 1997. I was in charge of the customer service support and the
  show room of the company. I also took my first steps in the business development field (cold-calling, only BtoC).

Formations

• Pôle Paris Alternance - PPA - Groupe PGSM (Paris)

  Paris 2009 - 2012 Masters Degree
  
  Paris Pôle Alternance, Paris - France - Graduated with a Master degree in Marketing/Communication and Luxury Brand Management - co-op at Carrefour France (3
  weeks company/1 week school).
  - Graduated with a Bachelor degree in Marketing/Communication - co-op at Carrefour France.

Réseau

• Anne Laure PATIN

• Benjamin BLAHYJ

• Chloé LEUREAUD

• Damien SABY

• Frédérique GUTLÉ

• Mariane COOPMAN

• Marion VEZAT

• Michael GRUBAIN

• Stephane BERNARD

• Suzanne PEPIN