Chicca PANCALDI

En résumé

Entreprises

• RTI spa Gruppo Mediaset - Manager - Area vendita contenuti

  2003 - maintenant CONTEXT - MEDIASET is the largest privately owned broadcasting group in Italy, whose core business is the free-to-air television.
  As content sales manager, I am responsible to create new revenue streams by selling TV originated content to other media and platforms, such as: mobile telephony, internet broadband and IPTV platforms, satellite operators.
  KEY TASKS
  • Identify potential content to sell and potential customers
  • Coordinate with the internal New Media Department for deciding upon retention of rights for internal exploitation or opportunity to sell to third parties
  • Negotiate with customers
  • In case of internal adaptation of content for the customer, define and track postproduction activities to be performed in close collaboration with the internal operations

• Mediadigit - RTI New Media (gruppo Mediaset) - Sales Manager Direzione Commerciale

  2001 - 2003 CONTEXT - RTI NEW MEDIA Department runs operations related to the Internet, Mobile telephony (editorial content for mobile device and mobile tv), and interactive applications for the Digital Terrestrial Television.
  JOB PURPOSE. – I was responsible to deal with Fixed and Mobile Telcos in order to develop TV brand extension products (such as sms alerts and other value added services) and participation Tv services (such as televotes and text-to-screen services) adopting a viable business model.
  KEY RESPONSIBILITIES
  • Collaborate with Content and Technocal Dept. for defining product concepts
  • Elaborate business plan and evaluate economic feasibility
  • Negotiate and close commercial deals with Telcos
  • Monitor results and manage contract
  • Define budget and forecast

• Publitalia '80 - Sales Manager Direzione Media Internazionali

  1997 - 2001 CONTEXT.
  Publitalia ’80 is the the Mediaset group's exclusive advertising sales company and a leading company in the sector in both Italy and Europe.
  JOB PURPOSE.
  I was responsible for international advertising relationships, i.e. selling to the biggest Italian advertiser additional advertising space on the major international broadcasting channels (e.g. Telecinco, Sat 1, Pro 7, Kabel 1, Viva 1 e 2 in Germany, Channel4, BskyB).
  MAJOR RESULTS.
  • 2000: over budget + 65%
  • 1999: over budget + 30%.
  • 1998: over budget + 20%
  • 1997: on budget

• Publitalia '80 - Advertising Producer Iniziative Speciali

  1995 - 1997 OB PURPOSE. In charge of producing telesales and telepromotion for Canale 5, Italia 1 and Rete4

• Reteitalia gruppo Mediaset - Acquisition Manager Diritti Tv

  1991 - 1995 OB PURPOSE. In charge of rights acquisition of Feature Films, Tv movie e TV series for the Italian Mediaset’s free-to-air channels (Canale 5, Italia 1, Rete 4) and Telecinco in Spain. MAIN VENDORS. 20th Century Fox, Universal, Warner Bros., Columbia, MGM, Dreamworks.

• Telepiù (now Sky Italia) - Acquisition Executive Diritti Pay Tv

  1990 - 1991 JOB PURPOSE. Rights acquisition of feature films for the pay tv bouquet.

• Highroad International - Buyer Esclusivo di Pret a porter

  1988 - 1990 BUYER PRET A PORTER

• Milleunanotte Srl - Weddings & Events Manager

  1986 - 1988

• Xxx - Mannequin and Fashion model

  1983 - 1986

Formations

Pas de formation renseignée