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SOZOTECH INC.
- Founder
2013 - maintenant
A virtual digital consultancy providing strategy, marketing, risk management facilitation, project management, application recommendations, and other digital technology solutions for clients: E. Leclerc (France), Nestlé Canada, SUBWAY® Restaurants, JAMZ Marketing, HeLP-Networks.com.
* Assist clients with their evolution from existing technologies to new solutions for their businesses and their users (internal staff, partners, and customers).
* Support clients in the adoption of technologies with planning, scope and requirements definition.
* Manage development and deployments of new strategies with clients and technology teams (websites, digital marketing campaigns, risk facilitation and assessments, application development).
* Search solutions and/or subcontractors (products or developers) for R & D and technological development of client applications, customization, implementation, and marketing.
* Provide ongoing application management for product evolutions and functional requirements, and development of all related technologies and integrations with client systems.
* Research and introduce new technologies and platforms to the North American market. ;
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SAFEC INC.
- Vice President, Technology & Marketing
2009 - 2015
SAFEC (www.safec.ca) monitors over 12,000 web-objects dispersed across 400+ government and non-governmental websites to provide real-time information updates about assistance and funds available to businesses in Canada.
* Business Strategy: Re-developed the product, tools and service offering of this 10 year old company, including business systems analysis, customer user experience requirements, and all re-design requirements for the technology and production tools. Also assist with development and implementation of digital marketing solutions and promotion.
* Application/Product Development: Managed the specifications, roadmap, design and management of the development of back-end systems for SAFEC.ca (customer service, product development, workflow and tool controls, database requirements) as well as the public facing website. Provide quality assurance and testing. ;
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RESOLVER INC.
- Session Facilitator & Operator
2004 - 2013
Led clients in training, consulting, and facilitation of risk management (identification, analysis, mitigation, controls and compliance), corporate governance, and consensus building processes.
* Training: Provided training and support sessions to multi-national clients for the use of GRC Cloud, ResolverNet (Survey), and Resolver Ballot software solutions. ;
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NEXTWAYS
- Co-Founder & Vice President, Consulting
2002 - 2013
Co-Founder, Vice President, Consulting FRANCE / CANADA
Led clients on the strategic definition of their technology initiatives and implementation of Nextways' proprietary platform, Nucleus and Cappture.com, for project management, workflow, collaboration, CRM, Email, and retargeting marketing.
* Consulting: Assisted clients with their information architecture, user experience, and design for internal/external workflow, process, change management, and other requirements.
* Product Development: Co-created ``Nucleus'' (SaaS) - a process, project, people, and asset management collaboration platform designed to coordinate multiple projects and client relationships. Key clients included: CACOM (LECLERC), MARS, MARS Mexico, Gefco Logistics, KIA Motors, Conforama, Alcatel-Lucent, Nestlé Canada, QUICK BENELUX, Nestlé Waters, M&M's Brand Candies Worldwide, SAFEC.
* Application Deployment: Led the development team of 15 for the customization of our SaaS platforms for a major European retailer (E. LECLERC) requiring systems integrations (client team of 10) and custom development needs in a scrum (agile programming) environment from alpha, beta, to launch. Managed budgets (over EUR 1.2million), resources, workflow, specifications and business requirements gathering across multi-functional business units (20+), development, acceptance testing with senior management, and deployment including client and partner user training (200+). ;
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MODEM MEDIA, INC.
- Strategist
2001 - 2002
E-Strategist PARIS, FR
Joined the team to develop and launch the service offering and delivery to expand Modem Media's global footprint into the French market.
* Consulting: Led clients on the strategic definition of their digital initiatives (internet, intra-, and extranet) from the discovery process (client interviews, process and needs analysis), business case and scope definition (project strategy, objective definition, and ROI metrics) through to successful implementation (information design, including marketing/communications considerations for pre- and post-launch). Clients included France Telecom, Nexans, and Carrefour France (ACAM/FCB)
* Business Management: As part of the management team of the new office, focused on new business development, staffing (+30), service delivery, and client relationship management. ;
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MODEM MEDIA, INC.
- Executive Director, Media Services
1999 - 2001
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MODEM MEDIA, INC.
- Vice President, Co & Managing Director
1998 - 1999
Successfully integrated the merger of TNT Interactive (FCB) with Modem Media.Poppe Tyson (NASDAQ: MMPT) and led the day-to-day operations of the Canadian office.
* Consulting: Defined the strategic platform and vision for Modem Media in Canada; provided leadership, vision and training to employees and clients, ensuring winning strategic and creative results. Awarded 8 Marketing Magazine and 2 RSVP awards in two years (for IBM and Scotiabank) for website design, direct marketing and CRM results.
* Project Management: Managed the development of numerous internet based solutions and software for the delivery of our clients' marketing messages.
* Business Management: Co-managed the company, focusing on new business development, staffing (+50 employees), client relationship management, public relations and marketing, development and delegation of training, space/facilities planning and management, overall corporate policy planning, and financial accountability.
* Business Development: Defined, pitched, and developed one of the first social networking initiatives online for General Motors (USA). With a $2.0 Million development budget in 2000 it was the largest project ever won by Modem Media (worldwide). It was launched six years prior to the popularity of blogs and social networks (pre-Facebook) to interact and target online youth to identify trends and insights. ;
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TNT INTERACTIVE
- Co-Managing Partner & Vice President
1996 - 1998
Created one of Canada's first interactive/digital marketing agencies that successfully pioneered the combination of strategic planning, creative development, technology, and media placement as a unified approach to e-business in the early stages of digital marketing channels. Subsequently merged with Modem Media Poppe.Tyson in 1998 prior to IPO.
* Consulting: Designed the strategic platform and vision for TNT Interactive Inc. in Canada, provided leadership, vision and training to employees and clients, ensuring winning strategic and creative results.
* Project Management: Managed the development of numerous internet based solutions and interactive software for the delivery of clients' marketing messages (including kiosks, banners, sites, and integrated communications) for blue-chip client's such as IBM Canada, Fairmont Hotels, Rogers, Coca-Cola, Levis, and Seagram Distilleries.
* Business Management: Responsible for the startup plan for the new business service (within FCB), secured headquarter financing (Chicago & Canada); managed new business. Increased company revenue from $167,000 to $1,660,000 in 2 years; grew the division from 2 to 30 employees.
* Media Planning: Developed Canada's first and largest online media placement agency and click tracking solutions handling the IBM Canada assignment and other US based clients in 1997 - placing some of the first online media in Canada. In our third year, we managed over $21 Million US in online advertising. ;
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FCB (Foote Cone Belding)
- Account Manager
1991 - 1996
FCB (FOOTE CONE BELDING), MARKETING DRIVE, FCB DIRECT (INTERPUBLIC GROUP)
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Board of Governors, Acadia University
- Executive Member
1988 - 1989
