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Christine MASSICOT

PARIS

En résumé

- Strategic consulting: marketing & communication plans, globally integrated plans and campaign ideas, copy strategy.
- Roll-out of global campaigns.
- Strategic recommendations for marketing innovations: positioning, brand architecture, product mix, insights…
- Project management : from creative brief - production test/TV/print – finalization
- Budgetary management: optimization and profitability of accounts
- Team management: 2 account executives.
- Production : More than 20 advertising campaigns including full 3D animations, real life shootings, celebrity contract

Entreprises

  • CLM BBDO - International Account director (senior)

    2011 - maintenant - HENKEL (since january 2012) : Diadermine, Theramed, Vademecum - Strategic and creative lead for Europe
    - MARS FOOD (2011): Uncle Ben’s – International Campaign roll out, Accountable for consistency of strategy in EU, Accountable for EU projects and coordination
    - PITCH : Bayer Healthcare – Won additional account for BBDO FR network

  • YOUNG & RUBICAM - Account director

    Boulogne Billancourt 2005 - 2010 Account Director 2008-2010 / Account Manager 2007-2008 / Account Executive 2005-2007

    - KRAFT FOODS – LU Biscuits : Prince, Granola, Pépito, Lulu Brands
    - ACCOR GROUP : Novotel
    - CAMPBELL’S SOUP : Liebig, Royco brands

    Main achievements
    - International for Prince (1st snack brand in Europe for Kraft) : Task force lead for European positioning, brand foundations and campaign big idea
    - Repositioning and relaunch of Granola for Kraft in the French Market in 2008 : brand foundations, key target, integrated communication plan – Major success / Granola is now the size of Mikado in FR market
    - More than 20 advertising campaigns including full 3D animations, real life shootings, celebrity contract

  • Danone France - External Communication Manager (training)

    Paris 2004 - 2005 Main achievements:
    - Event – France Country fair: Implementation of the concept, project management : architecture, deal with partners, PR with special guests
    - Press release: Product launches ( Activia, Gervais, Taillefine…)

  • TBWA Full Design - Project manager (training)

    2003 - 2004 - KLEBER (Michelin Group)
    - NISSAN Europe

Formations

Pas de formation renseignée

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