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Christophe COMTE

OERLIKON

En résumé

Area of marketing & communication:
> Brand planning
> Communication strategy
> Communication quality and brand health mesurement
> Strategic support (briefs, workshops, processes)
> Functional training for the development of all marketing people (Communication & Media)

Area of media management:
> Integrated Communication Planning.
> Strategic contact points program implementation. > Corporate media management (global media planning)
> Management & control all media investments and processes
> buying conditions negociation with media owners

Area of digital and social media:
> Digital and Social Media Communications
> Web technology trends including viral marketing and social marketing opportunities monitoring
> Coordination of need between IT & Business

Area of agency relation
> Agency relationships management (mainly media, creative, web agencies)
> Remuneration and evaluation
Specialties

marketing strategy, media strategy, digital marketing, social media, link business vs IT,negociation,

Mes compétences :
Marketing stratégique
Médias sociaux

Entreprises

  • Imago tori - Associé

    2013 - maintenant Partner in charge of Brand Communication and Digital

  • Nestlé - Digital Marketing Manager

    Marne La Vallée Cedex 2 2011 - 2013 Part of the Nestlé Digital Team, I'm in charge of following areas: digital media, social platforms, brand strategy, strategic partnerships.

  • Nestlé - Media & Marketing Manager pour le marché Suisse

    Marne La Vallée Cedex 2 2008 - 2011 Media Manager for the Swiss market -> definition of global media strategy / global partnership negotiation with media owners / strategic contact point definition with Nestlé brands

    Global management of creative, media, web agencies -> corporate relations, contracts, remuneration

    Strategic support to local marketing -> marketing & communication strategy, media and online strategy

    Creation of a competence center for new technologies, online & social marketing at Nestlé Switzerland -> Strategic support / trend watching / social and online marketing campaigns

    Set up of trainings for Web site creation, online marketing, social marketing

    Financial management of Marketing & Communication department

    Special project management tasks for market head -> MBS / communication.

  • Nestlé - Market implementation specialist Generating Demand

    Marne La Vallée Cedex 2 2006 - 2006 In charge of CRM marketing solution of SAP for the Swiss Market

  • ComUnik - Owner

    2004 - 2008 Developpement of a VoIP teleconference system usable online or directly with the phone specially designed for small companies.

  • Nestlé - Product Manager

    Marne La Vallée Cedex 2 2003 - 2006 Brand Management of 2 product catégories

Formations

  • Haute Ecole De Gestion (HEG) (Lausanne)

    Lausanne 1999 - 2002 Economiste HES

    Marketing, Management

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