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Christophe LAUER

PARIS

En résumé

In charge of nurturing an environment where data and insights are essential to the business and marketing decision making process: from conception through implementation, onto iteration and optimisation, customer data is the core of the ability to understand customers, journeys, intents, products.

Mes compétences :
Stratégie digitale
Médias sociaux
Conférencier
Business development
Webmarketing

Entreprises

  • Emakina - Head of Customer Intelligence

    2017 - maintenant This is 2017.
    Everybody wants to do Data Driven Marketing.
    But finally, who is in the driver’s seat?

    As the head of Customer Intelligence, I’m in charge of defining and driving our Customer Intelligence core activity.
  • Emakina - Business Director

    2017 - 2017 Reporting directly to the Managing Director, this is a new senior role, created as part of the agency's ongoing strategy for growth, that focuses on promoting the agency and its services, and growing its client portfolio, both existing and new.

    In this business director role, I am responsible for developing, and executing on, the agency’s new business strategy, proactively identifying insight-based opportunities and building strong relationships with prospects and existing clients.

    This is also a management position, directly managing one of the two agency BUs, composed of 3 account manager and 3 project managers. Each one of the two BUs is accountable for 50% of the agency revenue. For client references and client case studies, please have a look at our website: https://www.emakina.fr/#work
  • Adobe Systems - Marketing Cloud Solution Consultant

    Paris 2014 - 2017 DMP Solution Consultant Lead for SW EMEA. Solution Consultant in the Digital Marketing business unit with a specific focus on Adobe Media Optimizer and Adobe Social for Southwest Europe (Benelux ; France ; Italy ; Spain ; Portugal).


    I am a digital marketing specialist delivering enterprise level solutions for managing media spend across social media, search and display channels through the Adobe Digital Marketing Cloud.

    I am responsible for the delivery of pre-sales support for the Adobe Audience Manager (DMP), Adobe Media Optimizer (bid management tool) and Adobe Social (social media management platform) solutions across Southwest Europe (France, Spain, Italy, Belgium and Nederlands). These solutions encompass the audience management and segmentation (DMP), media buying (search/social/display), and social media management elements of Adobe's Marketing Cloud.

    Specialties: DMP ; Programmatic advertising ; Social Media marketing ; Digital marketing and strategy, pre-sales support to the sales team, client management, events speaking and content development.
  • ECS Paris - Intervenant formateur en Mastère "Communication Digitale"

    HOERDT CEDEX 2013 - 2013
  • Valtech - Senior Digital Marketing Strategist - Valtech NYC

    Paris 2012 - 2013 En mission de business development pendant six mois à l'agence Valtech New-York sur les offres de conseil en Marketing Digital, principalement autour des médias sociaux.
  • Strategies Digital Academy - Intervenant formateur

    2011 - 2013
  • Valtech - Senior Digital Marketing Strategist

    Paris 2011 - 2013 En charge des offres de conseil et de prestations autour du Social Media Marketing, de leur définition et du développement de l’activité sur ces sujets. J’apporte ma double culture (marketing digital et technologies) afin d’assurer aux clients le meilleur service, depuis la stratégie, en passant par le concept initial jusqu’à l’exécution et la mise en œuvre.

    J’interviens donc au sein des équipes dans les phases amont sur la réponse aux appels d’offre, en appui des équipes projet sur la mise en œuvre, et au delivery des expertises et missions de conseil chez les clients.

    De façon annexe, j’interviens également en préparation et animation d’évènements Valtech (Médias Sociaux pour les Assurances et Mutuelles, Social Media Analytics, etc.) ou d’évènements tiers (Evènements partenaires, AG de l’EBG, etc.), en production de contenu et en animation de formations initiales ou formations professionnelles.
  • Microsoft - Resp. du Business Development avec les Agences Digitales

    Issy-les-Moulineaux. 2008 - 2011 Managed a portfolio of partners with targets in terms of engagement and business development, technical evangelism, running the partnership in helping partners winning cool projects using Microsoft technologies, organizing, participating and speaking at various industry events and conference. Also blogging, not as often as I would like to.
  • Microsoft - Evangéliste technos et plateforme Web

    Issy-les-Moulineaux. 2006 - 2008 Evangelism is all about spreading the word: Participating to various Microsoft and non-Microsoft technical events and conferences as a speaker, producing content like blog posts, articles on MSDN, webcasts and screencasts. Speaker at various technical events (MS TechDays, ReMix, MS Days, ...) and non-MS events (PHP Forum, partner events and conferences... Also writing technical articles on the web the for the printed press, and blogging. You'll easily find traces of my past activity ;)
  • Microsoft - Relations Techniques avec les Editeurs de Logiciels (ISV)

    Issy-les-Moulineaux. 2001 - 2006 Promoting the whole Microsoft application platform to partner Independant Software Vendors, helping them make strategic choices for technologies to rely their software products on. Delivering technical content and presentations mostly in one to one format to the technical staff of partner ISVs: CTO's, Project Managers, Software Architects and Developers were the audience I addressed.
  • Banque BIPOP - Responsable des activités "online"

    2001 - 2001 Responsible of the technical team (developers, admins, and DBAs) for Web front and Minitel services for the online banking service "Bipop", whose famous competitors at this time were Zebank and ING Direct, directly reporting to the CTO.
  • SQLI - Responsable R&D - Consultant e-Business

    Levallois-Perret 1999 - 2001 Responsible for a small team doing research on client-server development tools, Web application servers, Open source and all current technological trends. Participating to creating online content, studies, product reviews, and also doing consulting on these topics.

    I also co-authored the first book in French about PHP published at Eyrolles, with 3 colleagues.
  • SQLI - Chef de Projets

    Levallois-Perret 1997 - 1999 Agence Banque et Assurances - En charge de différents projets dont "Migration Euro" ou "Passage An 2000" dans les services informatiques de salles de marchés (Crédit du Nord et Indosuez, etc.)
  • Soleri Cigel - Software Architect

    1994 - 1997

Formations

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