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Christophe MELLE

SINGAPOUR

En résumé

Current:
Head of b2c philips lighting apac .


Previous:
International 'upstream' marketeer in the consumer goods / electronic.
B2C and B2B-2C background.
Systematic business and product creation: strategy development and deployment, business programming, product management and -planning,
Business development; customer- and consumer insight identification and validation, market segmentation and business intelligence and marketing-communication.
Experience in Acquisition and integration of companies

Previous position: Consumer Marketing Director at Philips driving the light therapy business :Array

Previous position N°1 player in consumer IP telephony in USA and Europe; Market leader in audio video wireless link.

Ambition: Leveraging industry knowledge and/or competences in similar role or as GM in an innovative context .

Specialties:
Product and business creation, strategy development and deployment, branding and naming, change management, multi-functional process improvement, consumer research, marketing-communications.
Been exposed to: global go-to-market of a major innovation, Chinese market, supply base management, alliance management, operating in a highly competitive industry.

Mes compétences :
Achat
Business
Business development
Logistique
Marketing
Purchasing
Start up
Strategy
Supply chain
VoIP
Management
Direction générale
Stratégie
Distribution internationale
Lancement de produits
Marketing produit

Entreprises

  • Philips Lighting - Head of Consumer Channel Asia Pacific

    2015 - maintenant Challenges:
    Develop strategy and execution plan to grow the B2C channels and improve profitability (Distribution, Branded Retail, Mass Retail and Ecommerce) across Asia Pacific.


    Key Highlights Include:
    - Structure the go to market approach for B2C across APAC.
    - Establish and roll out commercial policy across APAC
    - Expand Distribution (trade business) reach
    - Roll out category management within DIY and Mass retail.
    - Improve Branded Retail profitability.
    - Establish and grow presence in new emerging countries .

    Portfolio: Bulbs, Luminaires and connected lighting (Philips Hue).

  • Philips Lighting - Senior Director New business development and Strategic Alliances

    2011 - 2015 Responsible of strategic partnerships and alliances development and management for Philips Lighting

  • Philips - Directeur Marketing

    Suresnes 2008 - 2011 International 'upstream' marketeer in the electronics industry.
    B2C and B2B-2C background.

    Objectives
    Drive and grow the innovative business segment worldwide to achieve global market leadership.
    Segment cover : Infracare, Wake up light, Energy light and tanning device.

    Main Tasks

    ->Take control of current and long term objectives set marketing plans for future developments
    ->Represent the Company and its values in its relationships with major customers and suppliers
    ->Allocate resource to achieve balance between short and long-term profits
    ->Deliver the Profit & Loss agreed target with the Business Unit

    Achievements
    ->N°1 in Vitality care in Europe with >50% market share
    ->Development of professional and consumer marketing.
    ->Double digit Ebit.
    -> 30% growth year to year
    TOP POTENTIAL FOR PHILIPS

  • Philips - Global business line manager

    Suresnes 2005 - 2008 Manage VoIP business line

  • Philips - Reponsable Achat

    Suresnes 2002 - 2005 Mission
    Define purchasing strategy ($120M) to support Philips Home Telephony business (move from internal development to outsourcing).
    Bring market input to Marketing via relationship with supply base in Asia.

    Achievement
    Market share increase in Europe from 9 to 12% due to outsourcing benefits.

    Nominated as High Potential for Philips (September 2004)

  • Hewlett Packard - Business Planner

    COURTABOEUF 2000 - 2002 Mission
    Manage and train suppliers on VMI.
    Manage and train worldwide planning team (7 countries, 14 people).
    Reduce logistic cost (minimize air freight, end of life cost and shortage)

    2001 award of the best commodity planning team within BDD

  • Renault - Chef de projet logistique

    Boulogne-Billancourt 1996 - 2000 99-00(May-Nov ) Chef de projet "special Vehicle”, Boulogne Billancourt (France)

    ->Answer to European Request For Quotation with key account manager.
    ->Develop and industrialize with R&D specific customer requests (paint, new seat…).

    98-99(Jan - May)Chef de projet logistique, OYAK RENAULT, TURKEY
    -> Deploy a new production system to support European diversity (more than 250 versions).
    -> Study and initiate CKD to start cars production in Moscow.

    96-97 (Jan-Jan) : MANUFACTURING ENGINEERING, MACK TRUCKS, USA
    -> Train Manufacturing Engineering team on toyota production system.

Formations

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