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McCANN worldgroup
- Global Account Director / Nespresso
2016 - 2017
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McCANN worldgroup
- Global account director
2015 - 2016
Brand: General Mills/Cereals Partner Worldwide, Nestlé Fitness (57 countries)
Missions:
- 360° global stragegy & communication for Nestlé Fitness cereal brand
- Brand management and development
- Team leader
English & French
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Republica adv / Istanbul
- Creativ Strategist
2014 - 2014
imagination, insights, intuition, facts.
Brands : H&M, HillSide Hotel & Fitness Club, Sanda Spa, Doğuş Group / D.ream Group (Kitchenette, Mezzaluna, Kıva, Istanbul Doors group...), BeeGoddess Jewllery, Vodafone, Harvey Nichol's, Shopping Malls, FMCG, HORECA (Hyatt Resorts...)
Missions :
- 360 creative strategies elaborations (strat + creative ideas)
- Brand management & development
- New Business
Focus : Luxury, FMCG, HORECA, Trends, Digital, Experiential Marketing, Integrated Marketing/Communication, Branding
Turkish + English, French
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Cheil Worldwide Turkey / Istanbul
- Head of Digital
2013 - 2014
Digital Brand Manager Senior at Cheil Worldwide (Turkey) - Samsung's worldwide agency.
Cheil Worldwide is one of the world's leading advertising groups. Cheil is also Korea's largest. As of April 2013, the group has 53 offices in 31 countries around the globe, and about 4,000 employees.
http://www.cheil.com/
Missions :
- Building the digital unit at Cheil WW Istanbul
- Leading all related digital strategies/activities
- Local & international digital New business (pitch & networking)
- Team leader for digital operations
- Strategic planning
- Digital NB
Brands : Samsung, Metropol Istanbul, Akbank & NB
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Project House - HAVAS WORLDWIDE / Istanbul
- International Brand Manager
2009 - 2013
Project House - Best European agency of the year 2011-2012 in the HAVAS group
BM for International projects @Project House HAVAS, Digital at the core advertising agency based in Istanbul. PH provides top-notch services in all interactive domains ranging from social media to mobile, email marketing to database management.
PH has a roster of many international accounts such as Coca-Cola, Intel, Tefal etc & also famous local brands. You can easily outsource any kind of digital products & services to Project House from around the world, especially if you are a HAVAS Group agency. We are already working with agencies of the network based in different countries. For more information,contact me at claire.decarli@ph.com.tr .
BM for Peugeot, Schneider, Nestlé accounts & Deutsche bank.
SoMe BM for Intel META countries.
In charge of the international coordination for all digital outsourcing solutions within the HAVAS group.
Working @Istanbul, in another culture, with a different working approach permitted me to develop my skills, meet new personalities and enrich myself (I've learnt a new language, how to become more patient and more emphatic by discovering new working methods, new behaviors and a new environment...).
My missions :
- International coordination btw Project House, offline & media agencies & the brands in French, English, Spanish, Turkish
Elaboration of 360 online strategies:
SEM/SEO
Social media / Blogger campaign
Mobile marketing (iPad,iPhone,BB,Android,SMS/MMS campaign...)
Digital integrated projects (AR, Viral movies, Digital outdoors projects...)
e-CRM strategy
e-mailing campaigns
Strategic planning
Awards :
- Nestlé Fitness :
* Best social media campaign (AVEA GİA)
* Best social media campaign (Mixx Award)
* Short list for the Felis Award (Woman Category) 2012
* Excellence Award in the CPW category Nestlé WW
- Peugeot : Stevie awards for Peugeot Sport Türkiye
Won pitches-brands :
Danone Tikveşli & Danette
Nestlé CPW
Nestlé PureLife
Deutsche Bank
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Mazarine digital / Paris
- E-marketing assistant
2009 - 2009
After working on 2 incredible interactive projects at JWT Paris, I decided to work at Mazarine Digital specialized in luxury brands to develop my skills in SEO-SEM/mediaplanning, social media, e-commerce, brand contents, mobile marketing, digital strategies.
Brands : Hermes, Toyota, Dior, Chanel, Eric Bompard, Vieillecroze, Lierac, Martell, Rémy Martin cognac, Volvo, Semantis, Sevanture, Galeries Lafayette, ISG, Arthus Bertrand, Didier Guérin, BMW, Veuve Cliquot, Ruinart, Moet&Chandon, Manoush, Eres, Krug, Loewe...
Missions :
- mediaplanning & SEM/SEO (google ads elaborations/optimizations etc)
- Reporting (e-mailing, SEM/SEO, mediaplanning)
- e-CRM
- Account management
- Digital strategy for current brands & pitches
Won brand : M.A.C
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JWT Paris
- Account Director assistant
BOULOGNE BILLANCOURT
2008 - 2008
Brands : Nestlé (Kitkat break ultime, La Laitière, Nestlé Noir, Crunch, Lion), Vueling, the Diamond Trading Company, Unilever.
I directly worked with the JWT associated director, Stéphane Billard, who also led the Wilkinson project «Fight for Kisses», ( http://www.youtube.com/watch?v=LuSBCIV1zuQ), on several missions :
- Nestlé International coordination with JWT Italy, Czech Republic, Poland, England, Germany, USA.
- Benchmark for Vueling & on the retro marketing & the teenagers’consumption topics for Nestlé.
- Translations in English for Nestlé, Unilever, the Diamond Trading Company & in Spanish for Vueling.
- Brand management for ATL & BTL to elaborate integrated campaigns
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Sensation !
- Event account manager assistant
2007 - 2007
Brands : Coca-Cola, Rothschild Bank, City of Paris, Promotelec, The Phonehouse, Toyota, EDF, Carte Bleue, Legrand, Freescale, Habitat & Humanisme.
Missions :
- Brand / Project management
- PR & e-PR
Organisation of :
- Teambuildings for Promotelec (500 persons), Carte Bleue (150 persons), Freescale (225 persons), The Phonehouse (180 persons) & symposiums for Legrand Electric in the 15 biggest French cities (near 1000 participants in each city)
- Press conferences for Toyota in the new flastore of the Champs-Elysées (200 persons) -
- Events for Coca Cola (500 persons), for the Gala of the Rothschild bank (450 persons) ,
- Organization of the 1st edition of the "day for tourism and tourists in Paris" for the city of Paris.
- PR for Habitat & Humanisme, an association which helps people to find good accommodations in mixed districts in France. Several popular TV programs and famous French magazines spoke about its fight against precariousness.
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MAX HAVELAAR FRANCE
- Project manager
Montreuil
2005 - 2006
Funder of the 1st edition of «Sceaux equitable», in collaboration with Max Havelaar France and the city hall of Sceaux to promote the Fair Trade.
