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Claire LARSONNEUR

Paris

En résumé

Résumé

- International business knowledge
- Webmarketing skills
- Account Management
- Online Social Media and Mobile skills
- Sales profile

Compétences

- International account management and business development
- Real team player
- Presentation and PR Skills
- Communication skills
- Strong academic record
- Fluent in French, Spanish and English

Mes compétences :
Commercial
Commercial international
Créative
dynamic
International
International Marketing
Internet
Marketing
Marketing internet
Média
Open minded
Relationship
Social Media
Web
Web Social

Entreprises

  • Google

    Paris maintenant

  • Google

    Paris maintenant

  • Canal+ - Directrice de Clientèle Plurimédia

    Issy-les-Moulineaux 2015 - maintenant - Gestion, développement et prospection d'un portefeuille d'annonceurs.
    - Valorisation des supports TV, Web et Mobile du Groupe Canal+ (positionnement publicitaire et éditorial).
    - Participation au développement d'Opérations Spéciales cross-média en relation avec l'équipe Sponsoring.
    - Construction des offres commerciales et des solutions adaptées aux besoins des clients.
    - Élaboration, avec le service marketing, des argumentaires de vente adaptés.
    - Suivi de la réalisation des contrats en veillant à la fluidité des informations auprès des différents acteurs internes.
    - Valorisation l'image de la régie publicitaire notamment en proposant et en participant à des opérations de relations publiques.

  • Criteo - Key Accounts Manager

    PARIS 2011 - 2015 Overview of the company
    “Criteo's advanced technology enables online e-commerce sites to re-engage with potential customers who have left their website via dynamic banners containing the most relevant product specific recommendations that are generated in real-time for each individual. Criteo's personalized banners significantly outperform standard display advertising and other types of retargeted banners in click-through rates and have also proven to drive increased on-site conversions and average order values.”

    Key responsabilities
    - Provide dedicated account management to key accounts and main French agencies.
    - Responsible for bookings, revenue and up-selling the accounts residing in my book of business (30 customers)
    - Assess and resolve advertiser/agency issues
    - Upsell large international campaigns pitching new exclusive products
    - Grow revenue and track retention of clients
    - Optimize accounts to improve performance for the customer: ROI or branding focus.
    - Identify and suggest new processes and ideas that can be implemented to improve Criteo’s service through my previous experiences and my knowledge of the online landscape.

  • Google - Madia Sales Executive

    Paris 2010 - 2011 Media Consulting :
    - Daily Account Management of online campaigns, contact with CEOs or Marketing Directors
    - Daily interaction and collaboration with big French agencies
    - Set up innovative advertising strategies on new Media: SEM, YouTube, Mobile, Gadgets…
    - Direct selling or Up selling of online advertising (AdWords and Youtube)
    - Pitch strategic branding campaigns on the Google Display Network
    - Provide campaign updates, internal analysis
    - Ensure advertisers' campaigns measurable ROI

    Acquisition Strategy :
    - Organize and host national Events for specific customers
    - Work closely with Marketing to improve sales materials
    - Market analysis to indentify leads on various sub verticals
    - Expertise in Travel, Entertainment & Media, Local businesses, Education and Healthcare verticals.
    Team Management:
    - Develop roadmaps for coaching and mentoring all new starters in the European team
    - Implement the pre-sales team: training and sales coaching
    - Team leader of the branding project of the European sales team, management role

    Results :
    125% Sales achievement in average in 2010 – 2nd top performer in the European team
    Winner of various Sales Incentive based on the Revenue Generated

  • IBM Ireland - Key Account Manager

    Bois-Colombes 2009 - 2009 - Negociating with customers;
    - Establishing IT configurations, bids;
    - Building relationships with French customers ;
    - Process and administrative tasks.

  • IBM France - Marketing and Events Specialist

    Bois-Colombes 2007 - 2007 Corporate Marketing – Sponsorship

    Campaigns : Tennis Masters of Roland Garros, 2007 Rugby World Cup, Recognition programmes in Marrakech, IBM French Global Innovation Outlook (Global Meeting), The Financium Professional meeting.
    - Global Organisation of Logistics and Coordination, Public Relations
    - Writing of internal and external communications – Support & Mediums
    - Database - Conception and Management
    - Marketing and communication analysis

Formations

Annuaire des membres :