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Claude GIRAUD

Suresnes

En résumé

Customer focused global manager with proven track record in directing marketing, from strategy, planning, demand generation, infrastructure to execution.
I have led international cross functional service teams to grow businesses, organically or with partners, focusing on complete solutions including IT, maintenance and clinical services. I have worked extensively across Markets and businesses with offices based out of France, the USA and Germany.

Mes compétences :
Compound Annual Growth Rate
Business Transformation
BMC Planning
Product Management
WW support
Cost Accounting
Marketing Liaison
Patient Monitoring
New Product Introduction
conjoint analysis
realization monitoring
Asset Allocation
Business Planning
International team management
Pricing
manage all trainings
more account management
contract negotiation and Management
Pricing Strategy
Project Management
support administration
Marketing
Marketing Communications
Service marketing management
Tools development
trade shows coordination
Demand Generation
Product Lifecycle Management
SAP
Information Technology

Entreprises

  • Philips - Director - Global Lifecycle Services Marketing

    Suresnes 2013 - 2016 300M EUR - 6% CAGR - GM 50%
    -------
    * Set up and monitor financial and business target and realization (NPS/AOP/ROFO, Cost center, BMC Planning)
    * Lead Program for margin and business reporting improvement (iGrow)
    * Own upstream service marketing program, strategy, portfolio and product management
    * Implement simplified Service Pricing - strategy, infrastructure and management - QuickWin
    * Drive service generation i.e. Software Maintenance Agreement (International direct)
    * Co-Chair Marketing Council, Service Marketing team lead
    * Develop business in Asia (Japan, China and India)
    * Implement Global RightFit Service Portfolio framework and extend to software services
    * Lead Value Segment service business strategy team
  • Philips - Director Global Lifecycle Services Marketing

    Suresnes 2013 - 2019 - Business group service innovation
    - Business transformation from services to solutions
    - Lifecycle Services Marketing
    - Set up and monitor business target and realization
    - Lead Program for margin and business reporting improvement (iGrow)
    - Own upstream service marketing program, strategy, portfolio and product management
    - Implement simplified Service Pricing - strategy, infrastructure and management – QuickWin
    - Drive service generation
    - Co-Chair Marketing Council, Service Marketing team lead
    - Implement Global RightFit Service Portfolio framework and extend to software services
    - Lead Value Segment service business strategy team
  • Philips - Director - Global Lifecycle Services Marketing

    Suresnes 2010 - 2013 250 M EUR - 7% CAGR - GM 50%
    -------
    * Set up and monitor financial and business target and realization (AOP/CP/NPS, Cost center)
    * Co-Chair Marketing Council, active Member of the CS Council, Service Marketing team lead
    * Drive Business transformation Initiative with New Service Portfolio definition and implementation (RightFit), including workforce evolution recommendation for next generation program
    * Design and lead Global Service Generation Process : Software Maintenance Agreement (USA), Software Services
    * Design international low-cost dealer/distributor service channel models
    * Define global remote service program roadmap - conjoint analysis
    * Lead Post-merger Service Marketing Integration - InVivo, Goldway, Respironics, Dameca, Atom, Innercool
  • Philips - Director - Service Marketing

    Suresnes 2006 - 2009 200M EUR - 5% CAGR - GM 50%
    -------
    * Set up and monitor financial and business target and realization monitoring (AOP/CP/IQ/CQ, Sales, Cost center)
    * Own upstream service marketing program, strategy, portfolio and product management, including Business Planning and business interface
    * Lead flexible service View requirements, tooling design and implementation (IB, Pricing, Quotation, Governance)
    * Own Service and parts pricing strategy, infrastructure and management (30000 parts, 20 countries)
    * Drive Service generation i.e. Harmonized portfolio
    * Lead Post-Merger Integration - InVivo, Goldway
  • Philips - Global Service Marketing Senior Manager - CMS

    Suresnes 2004 - 2006 strategy and plan, Product Lifecycle Management, Service Pricing
    -------
    * Chair CMS Service Marketing Council
    * Lead Service global New Product Introductions
  • Philips - Product Line Manager - Product Support Services

    Suresnes 2001 - 2004 * Manage Products life cycle for Services and Support focusing on Patient Monitoring and Software products
    * Service products portfolio integration steering committee member
    * Lead service marketing portion of SAP implementation (liaison, reviewer and matter expert)
    * Manage Worldwide team
    * Member of the product division marketing council
  • Agilent Technologies - Marketing Program Manager - Customer Solutions Operation Europe & Product Marketing Manager - Servic

    MASSY 1999 - 2001 Agilent Technologies - Healthcare Solutions Group
    Marketing Program Manager - Customer Solutions Operation Product Marketing Manager - Service Pricing Manager Europe - Design Control Element Manager
    -------
    * Liaison with world-wide teams and product divisions, International team management
    * Asset Management Program - Europe: strategy, tools development, partners contract negotiation and Management
    * Business development, technical marketing, finance, support administration, pricing, Marcom and quality
  • Hewlett Packard - Senior Worldwide Product Manager - Customer Services Division

    COURTABOEUF 1995 - 1999 Hewlett-Packard - Medical Products Group
    -------
    * HW support products offering re-engineering (all businesses), Instrument Services and Support BSR
    * Ultrasound Division Products Support: WW support planning, Product life cycle management, Marketing Liaison, Product generation (Warranty Extension....), Business Development WW team leader
  • Hewlett Packard - Product Manager - Services and Support

    COURTABOEUF 1994 - 1995 Service marketing management for the HP-Ohmeda alliance: Strategy, Pricing, IB, Country Implementation..
    -------
    Process ownership of the Product Generation process, Interface for France and C.E.R.
  • Hewlett Packard - Field Education Program Manager

    COURTABOEUF 1992 - 1994 Training curriculum definition and implementation, set up a Training Need Analysis and a quality system process, Plan and manage all trainings delivered to the European medical support workforce, Administer the medical training center (Costs/revenues, Asset mgt, billings...)
    Taskforce lead i.e. Accomplisher: Definition of a model enabling to upgrade our workforce to face the change in customer requirements, i.e. less repair and more account management, Information technology, Project Management, and quality orientation - 18 months with 10 pan European Country Managers. and District Managers.
  • Hewlett Packard - Business Development

    COURTABOEUF 1991 - 1992 Lyon Cardiology Program: Product sales force support, products expert, product development teams interface, New product introductions, Marketing Sales force trainings, Customer demos and trade shows coordination.
  • Hewlett Packard - IT

    COURTABOEUF 1990 - 1991 Information Technology - -------
    Office automation escalation support, Applications training, Tools development (online phone directory....)
  • Hewlett Packard - Financial Analyst & Business Support

    COURTABOEUF 1988 - 1991 Product line cost accounting Europe, European pricing coordinator, Financial and business planning (10 steps, BSR).

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