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Clémence MOLLARD

Boulogne-Billancourt

En résumé

Mes compétences :
Vente
GMS
Marketing
Paris
distribution
Développement
Trade Marketing

Entreprises

  • Renault - Product Manager

    Boulogne-Billancourt 2015 - maintenant - Build and animate the product offer for the french market, in line with the global marketing strategy
    - Deal with supply chain and distribution issues (stock, delay, transport)
    - Drive the price positioning of the product (competitiveness, customer advantage, commercial pressure)
    - Follow and report on key business and financial performance indicators and suggest action plans
    - Ensure permanent competitor monitoring and provide market analyses to maintain business competitive intelligence
    - Provide and control the whole of product information issued, all materials included (training material, journalists, websites, sales points, commercial brochures, press releases…)

    => Launched 4 limited editions in 8 months, 2 of them with pure conquest purpose
    => Landed the partnership with a famous fashion brand for the Spring 2016 Twingo Limited Edition

  • Renault - Project Manager

    Boulogne-Billancourt 2013 - 2014 Marketing & Sales Graduate Program

    - Deploy Renault’s new professional label “Renault Pro+” across the french distribution network
    - Develop strategic sales plans and tactical execution of the marketing and communication strategy
    - Produce new product or service recommendations and implement the adopted propositions
    - Promote the label through communication actions and ensure brand consistency across the network
    - Organize corporate events, national sales training meetings, trade shows and manage strategic partnerships

    => Planned and launched Renault Pro + concept in 30 cities
    => Defined and packaged the “Ready-to-Go” offer for professional customers
    => Speaker at Mondial de l’Automobile 2014 for B2B conferences
    => Stand manager on 5 national and professional trade fairs to promote the label

  • Renault - Account manager

    Boulogne-Billancourt 2011 - 2013 Marketing & Sales Graduate Program

    - Generate new business through activities of prospecting, conducting market analysis and cold calling
    - Drive the entire sales process: prioritize and target top prospects, identify solutions, conduct in-person sales meeting, negotiate pricing and close the sale through contract completion
    - Support the existing client portfolio and look for cross-selling opportunities to develop the accounts
    - Work with entire sales department to share ideas and new business development strategies (call center project)

    => Attained 110% of sales target in 2012
    => Redesigned Customer Call Center organization and processes and deployed continuous improvement approach

  • Mondelēz International - Marketing Assistant

    CLAMART 2009 - 2010 - Develop brand support through various communication tools including digital marketing
    - Analyze Nielsen data of the market and products, and contribute to the periodic business planning processes
    - Provide assistance in developing strategies to grow category sales, retailer market shares, and category space
    - Educate the retailer and Mondelēz sales force on consumer and business insights / tools

  • ICO, association des Sports Nautiques de l'ESC Grenoble - Vice Présidente

    2008 - 2009

Formations

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