Menu

Clément MOUGENOT

SHANGHAI

En résumé

> 2 years experience in management roles for different types of companies. Major in Marketing and International Business. Expertise in developing businesses and in launching new products.

6 months work experience in a pharmaceutical company: Virbac (France). Management and development of several technical products in Europe. Successfully launched a skin-care product in 12 European countries.

6 months work experience in an advertising agency: Anis (France). Strategic development of advertising campaigns for major international groups (eg.: Kraft Foods, Samsung, Hotpoint-Ariston). Oversee of the operational development of these campaigns.

> 1 year work experience in a F&B company: BBMM Food & Co (Shanghai). Strategic and operational development of the business in 2 cities (sales +12%). Launch of new products and advertising campaigns. Management of a team of 3 persons.

Since October 2013, working in a Market Research firm: Daxue Consulting (Shanghai). Building and development of the business in Shanghai. Management of market research projects, analysis and strategic recommendations to the clients.

Capacity to work in a multicultural environment. Good at developing and implementing new strategies. Familiar with the pharma and F&B industries. Expertise in Business Development (BtoC and BtoB). Chinese culture.

Bachelor from the EDHEC Business School (France)

Mes compétences :
Product manager
Chef de produit
Marketing
Chinois
Chinese market
Chinese culture
Business management
Chef de Projet

Entreprises

  • Daxue Consulting - Consultant

    2013 - maintenant Consultant @ Daxue Consulting (Market Research - China)
    - In charge of the development of the firm's business in China
    - In charge of market research projects all over China

  • BBMM Food Company - Business Manager

    2012 - 2013 Business Manager @ BBMM (Organic food & yogurt - China)
    - In charge of expatriate segment in Shanghai + Suzhou (>8,000,000 RMB / year, leading a team of 3 people)
    - Business development on that same segment through marketing actions, organization of events, launch of new products (increase of loyalty / 2011, sales = + 12% / 2011)
    - Selling of food products (and more especially yogurt) in BtoC and BtoB (+5% new customers / 2011)

  • Anis - Chef de Projets Junior

    2011 - 2011 Project Manager @ Anis (Advertizing - France)
    - Developed and successfully launched in-store marketing campaigns for accounts like Kraft Foods, Hotpoint Ariston
    - Direct connection between the advertiser, the retailer and other service providers
    - In charge of strategic monitoring

  • Virbac - Chef de Produits Junior

    Carros 2010 - 2010 Product Manager @ Virbac (Pharma - France)
    - In charge of several products for the Europe Marketing Dpt.
    - Successfully launched a new product in 10 European countries
    - Also organized congresses, reporting, pricing, internal promotion

Formations

  • EDHEC Nice

    Nice 2007 - 2011 Marketing / Business International
Annuaire des membres :