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Constant KOUM

DOUALA

En résumé

Specialist in Maketing / Sales, has extensive experience in BT and ATL, I did my worth in Sales and Trade marketing at several companies and agencies instead. I am interested in a position Head of Marketing in a multinational.

Mes compétences :
 Management and Operational Marketing
Communication and Brand Management
Public Relation
Experiential and Event
Sales and Trade Marketing
Direct Marketing

Entreprises

  • NESTLE CAMEROON Littoral & South West Régions - Regional Sales & Marketing Coordinator

    2014 - maintenant • Definition of Categories sales drivers (Distribution, Quality, Visibility, Pricing, Promotion and Persuasion) strategies and their translation into execution choices.

    • Generating & integrating category, customer and shopper insights

    • Define strategies and plans that deliver Channel growth based on consumer, shopper and customer requirements

    • Identify priority channels for the Category/Market and work with Category Managers to recommend tailored Category Channel plans in line with overall market strategy

    • Develop and propose the in-store vision of success for the channel in each category. Support its implementation and continuously review the effectiveness of our in-store actions.

    • Contribute channel inputs to the ICP process by identifying the key opportunities and possible action plans for each priority Channel in the market.

    • Recommend actionable in-store solutions based on a clear understanding on shopper behaviour within the priority Channel(s).

    • Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated

    • Continuously source, update and communicate latest developments, trends, initiatives and competitive actions within the channel, assessing implications/opportunities for Nestle categories and brands.

    • Work with Customer teams to define and develop appropriate channel & key customer execution, Sales and TTS targets. Support the construction of key commercial propositions at the Channel level.

    • Ensure adherence to all company principles and policie

     coordinate and report on all BTL acitivities within the region both National Promotion Transfer TV show Western Union
     inhouse and outsoursed-own activity brief, manage,evaluate activity with agency to achieve business results

     Assist in the training of and coaching of VAPs and BA- work with the agencies to get the right people that reflect our brand values.

  • NESTLE Cameroon Littoral, south west, north west, west, North, Adamoua and Extreme North regions - Regional Marketing & Event Coordinator

    2009 - 2014 Principal Missions
    • Management and Implementation of Marketing Actions
    • Work closely with Agencies
    • Regional Promotions Coordinator
    • Team Management
    • Merchandising / Visibility
    • Budget conception and implementation
    • Competitive Eve…

    Realized Projects
     National promotion NIDO Back To School
     MILO Friendly School
     MAGGI Thanks a Million Promotion
     Market Activation with MAGGI
    Launching of Nescafe Ginger&Lemon, Guigoz Classic…

  • BRAND DISCOVER , B&C Communication, McCann ERICKSON, MSA Marketing Services Agency - Consultant Marketing Operation Manager

    2005 - 2009 Principal Mission
    Marketing Actions Elaboration and Management of its Implementation
    Projects realized with the various Agencies

    BRAND DISCOVERY
     Conception and launching of the students offer y’or Orange in University towns of Cameroon ( Douala, Yaoundé, Buéa, Bandjoun, Ngaoundéré )
     POS Activation Orange Cameroon

    B&C COMMUNICATION
     Launching of Malta Guinness Six Pack
     Malta Guinness Dream house
     Launching/Promotion/Merchandising of the New SATZ
     Conception and Launching of Malta Quench Douala - Ydé

    MSA BTL Agency Mc Can Erickson Cameroon
     Inauguration of TEXACO- SHELL Cameroon Petrol Station
     Western Union National Caravan and Road Shows
     National Promotion Transfer TV show Western Union
     NUTELLA, Coca Cola, Cimencam POS activations
     Launching and Caravan Road Show of Cimencam New-born FABRIQ Douala – Yaoundé

  • Diageo Guinness Cameroon SA - Marketing Operation Supervisor

    2004 - 2005 Principal Missions
     Management of the implementation of Marketing Actions
     National promotions Coordinator
     Team Management (more than 75 permanent resources in the 10 Regions of Cameroon)
     Competitor Eve
    Projects realized
     Launching of Guinness Smooth
     Michael Power Festival
     Guinness Power promotion (Prado tour Guinness)
     Guinness Crown cork promotion

Formations

  • MERCURE INTERNATINAL UNIVERSITY (Bruxelles)

    Bruxelles 2011 - 2013 Master

  • Institut Universitaire De Technologie (IUT) (Douala)

    Douala 2008 - 2009 DUTS

  • ESIG (Ecole Supérieure D'Informatique, De Commerce Et De Gestion) - SIANTOU (Yaoundé)

    Yaoundé 1996 - 1998 BTS

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