Cristina NAZARE MARTINS

En résumé

Entreprises

• Cidadela Hotels group - Marketing Manager - Team Leader

  2011 - 2012 Creation, Development and Implementation of a Marketing strategy for the 2 hotels of the group.
  Team leader - leading and managing a team of 3 full time team members plus 2 part time (freelancers) team members.

• OiA, Outsourced Marketing & Communication - Founder, Marketing specialist

  2010 - maintenant Outsourced Marketing Management (based in my master investigation thesis) specially for SME companies but also to large companies, Strategic Marketing plans, Operational Marketing Plans, Brand and Communication management plans, Social network strategy, Marketing research, Events organizer, Press Office, and other Marketing services oriented to the client request and objectives.

• Liderpapel - Brand & Product manager

  2009 - 2010 Management of 6 international stationery and Office supplies brands in the Portuguese market; Communication management above e bellow the line B2C; Contact with Media; Product management adapted to the Portuguese market (selection of the products, pricing and promotions); Elaboration of the Strategic and Operational Marketing plans and including its budget; Fairs and Events’ management including Sales points actions; Creation and management of the companies social networks profiles; Creation and management of the Portuguese and English website and creation of B2C and B2B newsletters; Creation of control and evaluation mechanisms of the developed marketing actions.
  Distinguished with the prize: Success story of Pentel brand European distributors 2010.

• Grandestak tyres distributour - Marketing Manager

  2008 - 2009 Creation of the Strategic and Operational Marketing Plan, and respective budget based in the 4 P’s, especially in Communication Strategy (ATL & BTL); Creation of a strategic human resources’ plan and management of the sales team; Creation of marketing research studies; Development of website contents; Restyling of all the Company digital, electronic and forms image structure concerning the communication with the client; Management of sales, B2B and B2C communications, protocols, etc, of the costumers club (Club GT48);
  Creation of the first product catalog, the first company’s newsletter and the first new joiner welcome manual; Events, fairs, trips management ; Elaboration of Commercial partnerships with banks, oil companies (BP), Travel agencies (Viagens Abreu), among others institutions; Press releases and contact with media.

• Saber & Mesura - Social and corporate events Manager

  2004 - 2005 Corporate and social management in commercial, operational, administrative, financial and human resources; Accompaniment and events supervision.
  Help in the operational design of the space that included decoration and space management of the companie restaurant "Casa da Morna", situated in Lisbon.

• Sugestões & Opções - Salesexecutive & Guest relations

  2003 - 2004 Guest relations of the catering events in “Estádio do Dragão” (FC Porto stadium): business lunches and dinners, company’s parties; Market research; client’s management; Accompaniment and events supervision.

• Hotel Fenix Group - Sales promotor

  2001 - 2001 Sales promoter; Market research; creation of clients/companies data base

Formations

• NHK (Lisbonne)

  Lisbonne 2011 - 2011 Official coach
  
  Formação de Formadores

• Instituto Português De Administração E Marketing - Matosinhos (Matosinhos)

  Matosinhos 2005 - 2010 MSc (Master) in Marketing Management

Réseau

Pas de contact professionnel