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Loterie Nationale Belgique
- Webmaster e-lotto.be
2010 - 2012
Webmaster of the gambling site www.e-lotto.be.
- Maintain the advertisements and set parameters within the site’s architecture,
- liaison between IT and marketing department
- trouble shoot the site,
- review statistics and monitor analytics,
- plan for future changes to the website,
- develop and send newsletters,
- copywriting & translations...
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Loterie nationale
- Campaign Adviser Sportsbetting
2010 - maintenant
- Online advertising coordination
- Understanding and living the clients brands as well as the player life cycle
- Agency liaison
- Liaison between marketing and production teams to ensure work fulfilment
- Content, timing, set up, distribution and nature of player communication in the form of a newsletter or similar;
- Conceptualising and set up of promotions
- Analyzing advertising techniques used by our competitors
- Scope and create campaign briefs and agency creative/data briefs
- Provide strategic advice on digital campaigns, research, production en web integration
- Provide regular status reports on digital marketing activities
- Lead special projects (for example free sportsbetting website www.scooore4fun.be, responsive sportsbetting platform)
- Conceptualising, briefing & implementing ad hoc projects that enhance player experience and team performance
- Ongoing feedback (internal and external) on campaign management and overall campaign performance
- Copywriting
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Groupe SEB
- Webmaster
Vernon
2008 - 2010
Groupe SEB is a large French consortium that produces small appliances.
My first objective was to maintain Belgian websites for brands Seb, Tefal, Calor, Krups, Lagostina and Rowenta.
Development of web campagnes to support product launches and marketing initiatives.
