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David COIGNET

Paris

En résumé

Goals:

1) Play a vital role in creating and executing integrated campaigns at all stages of the sales and marketing funnel,

2) Build relationships with the sales teams and marketing and work closely with them to align to and support their needs.

3) Drive awareness and demand, provide the sales tools, campaigns, events, and targeting assistance needed to help the sales team prospect effectively and accelerate their pipeline.


Mes compétences :
Communication
Web
Marketing
Gestion de projet
SEO

Entreprises

  • Augure - VP Demand Generation

    Paris 2015 - maintenant Responsabilities:

    - Plan and execute integrated marketing campaigns that build pipeline and mature existing opportunities; this includes strategy, creative direction, campaign objectives, and validation

    - Develop strategies for inbound and outbound campaigns including tactics such as webinars, SEM/remarketing, social advertising, native advertising, automated outbounds, etc, to build lead database and increase qualified opportunity creation; manage team in planning & execution

    - Select and manage local events targeting the marketing buyer. Events should optimize branding opportunities as well as generating MQLs for local sales teams. Manage pre and post-event follow up and measurement with the sales team.

    - Develop measure and refine email and progressive nurturing campaigns with marketing automation

    - Manage and optimize lead scoring and nurturing models

    - Manage, track, report and present programs budgets by channel - campaign costs, performance, and ROI 
through the demand generation lifecycle 


    - Manage sales/marketing pipeline metrics and ROI analysis; work with cross functional teams to manage and present weekly, 
monthly and quarterly metrics on marketing revenue performance management. Leverage Pardot and Salesforce to build reports, analyze data and efficiently collaborate with Sales.

  • Augure - Business Development Manager

    Paris 2013 - 2015

  • Adequate Systems - Responsable Marketing & Ventes

    2003 - 2013

Formations

Pas de formation renseignée

Réseau

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