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Migsy Pty Ltd
- Director
2010 - maintenant
* Created new men's footwear brand that is at the forefront of ``new world'' luxury footwear ;
* Managed finance, global operations, omni-channel sales and marketing for men's footwear brand MICHAEL
HOCKEY
* Operated omni-channel retail and wholesale channels and integrated a seamless digital and brick and
mortar distribution network in US, UK and Australian markets
* Drove brand to global recognition with features in menswear titles: Prestige, GQ, Rolling Stone et al
focusing on print social media execution.
* Diversified business model to include sourcing of leather goods for global markets leading to 200% increase
in annual revenue.
* Negotiated contracts with suppliers and retailers in the US, Europe, Australia, Indonesia and China ;
* Performed due diligence with prospective suppliers. ;
* Manage self-owned production facility, oversee staff and all phases of manufacturing.
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Pacific Brands
- General Manager, Marketing Transformation
2009 - 2011
* Presided over all marketing, product and research functions for Australia's largest apparel wholesaler and
omni-channel retailer to drive a cultural shift across the company to be more consumer-focused.
* Created Australia's first ever, comprehensive, syndicated retail market share data for soft goods across all
distribution channels
* Introduced programs in collaboration with the senior leadership team, internal and external stake holders to
efficiently commercialize revenue opportunities.
* Improved ROI of marketing and sales functions by system implementation, re-negotiation of third party
vendors and spearheading agency rationalization to harmonize strategy and vision across all businesses.
* Managed day to day operations and P&L for marketing, product and research functions nationally.
* Implemented SEO, SEM and CRM systems ;
* Delivered on all KPI's under expected timeline horizon for group transformation ;
* C level stakeholder management
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L'Oreal
- Sr. Manager
PARIS
2004 - 2009
Maybelline -Sr. Manager Eye, Direction Marketing International (DMI)
* Managed USD $1 billion eye and color cosmetics portfolio and increased market share across all categories
* Developed competitive marketing plans for global roll outs and retail implementation
* Drove formula and packaging development, market research, claims, and advertising for timely launches
* Managed external media agencies ;
* Grew additional communication channels including text, online chat, and e-mail campaigns to engage
consumers, growing adoption and brand loyalty.
L'Oreal USA, New York
Softsheen-Carson - Sr. Manager, Direction Marketing International (DMI)
* Drove the successful integration of the newly acquired Soft-Sheen Carson brand into L'Oreal through team
management, product rationalization, reformulation, packaging development and re-branding
* Championed controversial products, packaging and advertising concepts that lead to share growth
* Directed sales and key account presentation to gain major retailer buy-in for new launches
Softsheen-Carson - Manager, Direction Marketing International (DMI)
* Initiated cost saving initiatives across key franchises returning them to profitability and market share gain
* Interfaced with research and development to test and implement new technologies into ethnic hair products
* Designed, conducted and evaluated consumer and product research to validate new product launches
* Managed day-to-day media relationships across broad base of agencies and platforms
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New Zealand Trade and Enterprise
- Trade Development Consultant
2002 - 2004
* Lead business development for New Zealand firms in fashion, film, music, textiles, and technology.
* Created US based programs that contributed directly GDP growth and trade surpluses.
* Responsible for designer presentations at New York Fashion Week, performances at Central Park Summer
Stage, and marketing efforts behind VIP premiers of Lord of the Rings.
* Counseled the executive team behind the Elle Macphearson brand through their license negotiations and
successful launch in US department stores.
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Liz Claiborne
- Brand Manager
2000 - 2001
* Spearheaded strategies for all men's and women's licenses with over $700 million in annual turnover
* Ensured all products were brand specific and merchandising plans implemented
* Directed design, sales and marketing processes to achieve sales goals and growth objectives
* Interfaced with global office to ensure consistent brand message and strategy
* Defined consumer and co-op advertising budgets and retail strategy
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Robert Stock Designs Inc.
- Director Marketing and Licensing
1999 - 2000
* Negotiated licensing, promotional, and advertising agreements for the US and globally ;
* Launched master license for North American retail expansion ;
* Supervised product development, marketing initiatives, and distribution
* Implemented efficiency measures that increased product offering and cut operation costs
* Managed all outsourced creative services and advertising agencies
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Copyrights America
- Licensing Executive
1996 - 1999
* Performed due diligence for potential licenses and negotiated contracts
* Developed men's, women's and children's apparel and home furnishing lines
* Supervised brand development for fashion, publishing and media intellectual properties
* Managed licensee business from sales and royalty compliance to product development and distribution
* Created record-breaking in-store events at national department stores, launched shop in shop concepts and
created singular event themes for Macy*s Thanksgiving Day Parade, Dayton-Hudson's Easter Parade,
