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Denis LEFEBVRE

PARIS

En résumé

I am Actialuna Director and Founder.

After 6 years in the paper publishing industry, both as a PR officer and a digital marketing expert, I co-founded Actialuna in 2010.

4 years later, Actialuna has become a leading expert in the digital publishing industry.


Actialuna’s activities are defined around its 2 imprints:

• Sequencity is a unique system to buy and read digital Comics, Manga and Graphic Novels thanks to the recommendations of real booksellers, both on the Web and on the iPad (to be launched at the end of March, 2014).

• Syntonie is a digital publisher working on one-of-a-kind artistic and literary projects, as for its award-winning multilingual book app "Volcano Boy" (iPad / iPhone), which attracted more than 130,000 readers around the world.

Mes compétences :
Community management
Marketing
Webmarketing
Édition
Réseaux sociaux
Presse

Entreprises

  • The Society of European Authors - Steering Committee Associate Member

    2011 - 2014 The Society of European Authors is a think tank which aims to build a literary and intellectual community dedicated to translation, to the circulation and support of the works in the various languages of the European continent.

  • Libella Publishing Group (Phébus, Buchet/Chastel, Noir sur Blanc, Le Temps Apprivoisé) - Project Manager in Digital Media

    2010 - 2011 Responsible for the digital promotion of the whole Libella Publishing Group, and for each of its editorial imprints (fiction, non fiction, creative leisures, coffee tables books...): Phébus, Buchet/Chastel, Noir sur Blanc, Le Temps Apprivoisé.

    Web Marketing and Community Management.

  • Actialuna - Director & Founder

    PARIS 1 2010 - maintenant Specialized in Marketing and Communication, I have developed various skills to assure the Direction of Actialuna also on Executive, Financial and Commercial aspects:

    − Manage a team of more than 10 people
    − Define our business plan and set up actions to reach our strategic objectives with a ROI monitoring
    − Develop our business through new market opportunities in France and abroad
    − Negotiate and assure the follow-up with our key partners (publishers, booksellers…)
    − Increase our visibility both through PR, public relations and marketing levers: online and offline medias promotion, public and interprofessional conferences, SEO, SEM, Email and Affiliate marketing, community management, advertisements...
    − Fundraise both with private investors (2 Angel Rounds, Series A in progress) and public institutions (French State "Grand Emprunt", Centre National du Livre, BPI, Région Ile-de-France, Scientipole, Institut Telecom…)

  • Editions Buchet-Chastel - Press Officer

    2009 - 2009 Press officer during the literary season of September, 2009, especially for the promotion of the very noticed "L'Annonce" by Marie-Hélène LAFON (finalist of the Renaudot Prize and the FNAC Prize, prize-winner of the PAGE des Libraires Prize...)

  • Editions Buchet/Chastel, Editions du Rocher, Editions Stock, L'Harmattan - Junior Press Officer

    2005 - 2009

Formations

Pas de formation renseignée

Réseau

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