Diego ESCOBAR

En résumé

Entreprises

• Beverly Hills Polo Club BHPC FZ CO - Central America & Caribbean - Business Development Manager

  2015 - maintenant Liability of Central America & Caribbean Region
  * Create U$15 M Annual Net Sales Business, delivering the financial Targets and accelerating a differentiated Masstige Segment ;
  * Design, build and execute the Go to Market, Business Capabilities and Marketing Strategy, through Exclusive Distributors for each country across the region

• Kimberly Clark - Nicaragua Country Manager

  Nanterre 2012 - 2014 Kimberly Clark- Country Manager, Nicaragua Managua,
  Liability of Nicaragua Business
  * Achieve U$45 M Annual Net Sales Objective, achieving the financial KPIs Targets, in a competitive and challenging environment. ;
  * Lead the Organization to capitalize all the Market Opportunities across the Categories, delivering a austainable profitable Growth, with a Strong Market Position.
  * Continue Developing talent at the organization, through the Kulture Values and People Strategies defined by the Corporation

• Kimberly Clark - Puerto Rico Commercial Manager

  Nanterre 2009 - 2012 Kimberly Clark- Commercial Manager, Puerto Rico San Juan,
  Liability of PR Consumer Portfolio in Puerto Rico
  * Achieve U$82 M annual sales objective aligned with the TP / OP objectives, in a competitive and challenging environment. ;
  * Strengthen the current GTM capabitiy by channel, keeping the positive trend in brands leadership and the development of new categories.
  * Continue Developing the Sales Team with trained and motivated people.

• Kimberly Clark - Dominican Republic Commercial Manager

  Nanterre 2008 - 2009 Kimberly Clark- Commercial Manager, Dominican Republic Santo Domingo,
  Liability of Sales Management for Total KC Portfolio in Dominican Republic.
  * Achieve U$95 M annual sales objective aligned with the TP / OP objectives, in a competitive and challenging environment. ;
  * Strengthen the current GTM capability by channel, keeping the positive trend in brands leadership and the development of new categories.
  * Continue Developing the Sales Team with trained and motivated people.

• Procter & Gamble - Colombia National Wholesaler Pharmacy and Independent Supermarket Sales Manager

  Asnières-sur-Seine 2006 - 2007 Liability of Sales Management ( Sales, Distribution and Exhibition ) for Total P&G Portfolio in not focalized distributors, Wholesalers, Drugstores and Independent Supermarkets in Colombia.
  * Achieve U$100 M annual sales objectives ( 30% of Total Business ) according to the Investment Guidelines, in a competitive and changing environment.
  * Build the Drugstores GTM capability for combined Portfolio, keeping the positive trend in all the channels, creating a new Sales Team inside the company with trained and motivated people.

• The Gillette Company - Colombia National Retail Sales Manager

  2005 - 2006 Liability of Sales Management ( Sales, Distribution and Exhibition ) for Total Gillette Portfolio in UTT Channel in Colombia.
  * Achieve U$30 M annual sales objectives ( 65% of Total Business ) according to the investment guidelines, in a demanding and changing environment. ;
  * Develop and Implement all the Joint Business Plan for each main account of the retail. ( Annual Agreements 2006 )

• The Gillette Company - Colombia National Traditional Sales Manager

  2002 - 2005 Liability of Sales Management ( Sales, Distribution and Exhibition ) for Total Gillette Portfolio in all Sales Channels in Colombia.
  * Achieve U$40 M annual sales objectives ( 65% of Total Business ) delivering the investment guidelines, in a fiercely competitive and changing environment. ;
  * Drive double digit sales growth at key accounts by improving Development Programs and Customer Roles.. ( Target Plan - Small Store Plan - Superetes Plan - Drugstores Plan - Inventories and Distribution Control Plan ).
  * Achieve successful distribution programs execution, increasing distribution level up to 5 points in key products.
  * Train and lead 9 direct reports ( 30 employees Team ) , providing support and direction to sales and merchandising force of 250 people.

• The Gillette Company - District Manager & Trade Marketing Executive

  1997 - 2002 Trade Marketing Executive / Sales Executive / Promotional Analyst, Colombia Cali,
  Liability of Sales Management ( Sales, Distribution and Exhibition ) for Total Gillette Portfolio in retail channel in Pacific and Central Region. Train and lead 4 direct reports providing support and direction to a sales and merchandising force of 40 people.
  * Achieved U$6 M annual sales objectives within trade spending budget in a fiercely competitive and changing environment.
  Led the trade marketing process for the traditional channel ( M&P / Drugstores / Superettes / Wholesalers / Distributors ).
  * Create the Plan Colombia ( Confidential Program to increase profitable sales in main distributors ) and the Drugstores Club.

Formations

• Universidad Javeriana UPJ (Cali)

  Cali 1990 - 1995 Industrial Engineering

Réseau

• Laurent DEROUSSIN