Dina KAZANTSEVA

En résumé

Entreprises

• GE Healthcare - Marketing Leader, Services Department

  2011 - 2013 I. Marketing Strategy and Marketing Plan development for Services department
  • Developed and executed the annual marketing plan, managed the marketing mix and budget
  • Implemented digital marketing strategy through website designing, targeted emailing campaigns
  • Developed a new offering portfolio tailored to Russian customers’ needs
  II. Development and implementation of Public & Government Relations and Communication strategy
  • Identified buying behaviors at all levels of decision making process and current regulatory environment resulting in gap analysis and action plan

• GE Healthcare - GE Experienced Commercial Leadership Program (ECLP)

  2009 - 2011 Successfully completed 3 marketing projects within GE international self-development program:
  I. Installed Base (IB) Marketing EMEA
  Developed a process of IB marketing and recommended the programs that improve the customer experience in support of installed base retention in EMEA
  II. Country Marketing Manager Russia & CIS
  •Provided Market Analysis resulting in identifying Healthcare Trends, Government Incentive programs, Competitors Assessment and strategic recommendations for key business milestones (Growth Play Book, Session II, and other executive presentations)
  •Led Marketing communication: organized National marketing events, localized local external website
  •Worked with PR agency to develop company’s PR strategy and messaging. Issued 30 press releases, developed a briefing books, prepared comments
  III. Market Analysis & Communication Russia & CIS
  •Conducted Russian medical equipment market analysis resulting in Country assessment creation to bring marketing input into strategic planning projects
  •Company external website management: content update and localization, e-marketing
  •Marketing communication: building the culture of marketing events at the Sales level; main national marketing events organization

• GE Healthcare - Account Manager Diagnostic Imaging

  2007 - 2009 •Built relationships, developed a business strategy, and maximized business opportunities for DI portfolio within allocated accounts. (Achieved annual Sales growth of 104% in 2008)
  •Developed & maintained a high level of customer satisfaction. Built long term strategic alliance with key accounts
  

• Merck Co - Senior Medical Representative

  2002 - 2007 •Achieved sales objectives in assigned territories to ensure growth and proper use of product portfolio
  •Coordinated targeted specialists on the territory in order to deliver medical information, answer queries on products and environment
  •Established and maintained quality and trustful contacts within the relevant medical community, with opinion leaders, influencers and decision makers, in conformity with Merck & Co ethical standards
  •Elaborated and implemented a territory Action Plan (targeting, leader development, budget and actions), under the guidance of Regional Management in order to achieve commercial objectives

Formations

• Siberian Medical State University (Tomsk)

  Tomsk 1997 - 2002 BAC+5
  
  MSc Pharmacy (Honours degree)