Field Facts Worldwide
- General Manager
1993 - 2005
A comprehensive fieldwork provider, Field Facts Worldwide was one of the first and largest of its kind providing data collection services on a global scale. Headquartered in London, with offices and focus group suites in Paris and Frankfurt, the Company's reputation for providing high quality services and added value solutions is known widely throughout the market research industry.
Responsibilities & Achievements:
• Developed the business from start-up to £6 million.
• Expanded international presence, established subsidiary companies in Paris and Frankfurt.
• Acquired and integrated specialist international telephone data collection facility, and expanded to 60 CATI stations.
• Established and sustained global credentials by developing network of alliances and strategic relationships in over 80 countries.
• Aggressively sold multi-country research projects, both qual and quant, covering Healthcare / Pharma, B2B, Financial, Consumer, FMCG, Industrial and IT/Telecom Sectors.
• Directed a team of international project managers, managing global research projects of all methodologies: intercept, door-to-door, CAPI, in-store, in-office, audits, mystery shopping, on-line, CATI, depths, focus groups, gang surveys, ethnographies and usability testing.
• Oversaw thousands of projects: advertising benchmarking & tracking, audience measurement, brand/branding, name & logo testing, communication & policy evaluation, concept testing, customer satisfaction & loyalty measurement; employee & stakeholder research, e-commerce, key driver analysis, market segmentation, new product development, package & product design, evaluation & usability, positioning, pricing, product testing, simulated test markets, and U&A
Quick Test Opinion / Heaken
- Manager Marketing Services / Branch Manger
1987 - 1991
Quick Test is now one of the oldest and largest U.S. domestic traditional fieldwork networks, offering door-to-door, telephone, mall intercept and focus group facilities. Quick Test acquired Field Facts (U.S.), one of the first fieldwork companies established, in 1993, and Heakin Research in 1999.
Responsibilities & Achievements:
• Established and managed the Orlando branch the largest U.S. data collection company at the time.
• Exceeded profit goals by over 200% in the first 18 months.
• Awarded Equifax’s President’s Circle, status reserved to the top .01% of Equifax’s 10,000+ worldwide employees.
