PARIS2014 - maintenantSIEN is the largest application distribution company in Europe, with a network of more than 250M users. As a Product Manager at SIEN, I’m in charge of the development of B2C products. Currently I manage the creation of a unique Chromium based browser, seeking to overcome existing monetization problems in the market.
Montiera Technologies
- Product and Project Manager
2012 - 2014Montiera Technologies LTD Offers a "one stop shop" for innovative non-search and toolbar monetization solutions, Montiera's self-developed toolbar platform supports over 50M unique users daily. It also provides smart ad-injection systems to publishers and download companies, connecting them with all major providers and ad networks. Montiera's applications, based on browser extensions, are employed as carriers for its smart injection system.
Role responsibilities:
• Manage international medium and large scale high-tech clients; employ world-class communications and documentation to ensure customer satisfaction, focusing on scope, schedule and risk-management.
• Control the comprehensive lifecycle of Web products (initiation to release), utilizing a strong technical understanding.
• Collaborate with R&D/QA/IT/BI/Designers/Content teams.
• Initiate, gather and define product requirements (PRD).
• Create Wireframes and Mockups (Axure; Visio), UI/UX optimization.
• Monitoring tools and methodology.
Clients: Babylon, Softonic, Blekko, Check Point, Sien, IronSource, Bubbledock.
TBWA\ISRAEL
- Digital Project Manager
2011 - 2012Ranked #4 in Israel, TBWA\YEHOSHUA is an award-winning member of the global TBWA network and a unit of Omnicom Group, the world's largest advertising holding company.
Role responsibilities:
• Initiate and manage budgeting, planning, creation and production of complex cross-platform digital campaigns and application development.
• Coordinate and lead multiple projects integrating all agency divisions (creative, planning, media, studio and SEO) and external vendors.
• Lead and create numerous successful media banner campaigns, ensuring high optimization and exceptional results, utilizing leading ad-server systems.
• Institute and lead the development of Facebook applications, from prototyping to production.
Clients: Müller (Yogurts); McDonald's; Toyota Motors; Tara Group (Israel's #2 dairy manufacturer); Toto – Winner (Israeli sports gambling organization) and Globes (Israel's "Financial Times")
Freelance
- Social Media Advisor
2010 - 2011• Consult and advise companies in their adaptation to new media variants, creating social network and digital brand presence strategies.
• Advise, create and oversee digitization processes (including customer service and sales systems via company Facebook pages).
Clients: Zappa Clubs (concert venues) and Kaspit (artist management).
Twisted, Digital Advertising Agency
- Digital Account Manager
2009 - 2010• Liaise and manage communications between clients and the agency.
• Manage account brief life-cycles, from planning to creative and production.
Clients: Danone (Yogurts); Neofarm Group (Durex Condoms, Advil, Scholl) and Pelephone Communications (Israel's largest cellular network)
Israel Defense Forces, Spokesperson's Unit
- Head Spokesperson, IDF Medical Corps
2005 - 2008•Full military service in commanding post
•Awarded excellence certificate by IDF Spokesperson (brigadier general)
Formations
Interdisciplinary Center (IDC) Herzelia (Herzelia)
Herzelia2009 - 2012B.A
Marketing - Communication & Marketing, Persuasive Communications Specialization
