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Eglantine LECLABART

PARIS

En résumé

Graduated in 2016 from Westminster Business School in London, United Kingdom, with an MBA focus on creating customer value, leadership, and strategy.

14 years of marketing senior manager experience in the Telecoms sector, working for SFR, the second biggest mobile and broadband provider in the French market.

Expertise acquired in delivering strategic and marketing plans, in leading the P&L, in upgrading the brand portfolio value in a context of high competition, and in enhancing the customer’s loyalty.
Accomplished stakeholder management skills in influencing at executive committee level.

Achieved the launch of a new digital brand with an effective and creative approach, as well as the digital transformation of the offer to improve the customer experience and reduce costs.

Responsibility in leading significant and transverse projects in a dynamic environment, in implementing change and in managing team.

Determined, focused on the result and enthusiastic in facing new challenges.

Mes compétences :
User experience
Budget et Controlling
Leadership
Pilotage de la performance
Pilotage des Flux
Transmission d'entreprise
Marketing stratégique
Flexibilité
Stratégie digitale

Entreprises

  • SFR - Marketing Director – Customer Value Management (mobile & broadband)

    2016 - maintenant Lead a transverse task force to leverage the management of the customer base in term of churn and value. Redesigned the retention program, from the data management to the implementation, with a ROI approach.

  • SFR - Marketing Director, digital offers

    2012 - 2014 Accomplished successfully the launch of a new digital brand to extend SFR’s portfolio and acquire new customer segments, youth from 18 to 25, fan of new technologies and price sensitive. Accomplished results beyond the targets in term of customer base and turnover.

  • SFR - Head of convergent offers

    2009 - 2012 Built the strategy to enhance the value proposition for households through the launch of mobile and broadband bundles, and the implementation of acquisition and retention plans with positive results on sales and churn.

  • SFR - Senior marketing manager - loyalty & retention

    2007 - 2009 Designed and implemented a new rewarding program for customers, as well as new retention portfolio above and below the line. Responsible of the retention campaign, in collaboration with the CRM and the customer service.

  • SFR - Product manager - mobile & broadband

    2002 - 2007

Formations

  • University Of Weminster - London Business School (Londres)

    Londres 2015 - 2016 MBA

    MBA - Westminster Business School, London - accredited by the Association of MBAs (AMBA)
    Acquired senior skill level in strategic management and finance, as well as the ability to deliver insightful solutions. Strengthened my leadership from a multidisciplinary perspective trough a cosmopolitan environment, and expanded my knowledge due to backgrounds of lecturers and students coming from various

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