o Developed and managed the acquisition strategy levers / ROI oriented (affiliation & SEM)
o Created, implemented and monitored affiliate programs +SEM campaigns with specialized platforms
o Managed a €100K monthly budget (search & affiliation) for group sites (+ 10% traffic increase per year)
o Monitored traffic quality on a daily basis (XITI tool) & optimized global performances (CPC, CPL, CPA)
o Created special operations/ online contests in order to collect leads. Leads increase
o Prospected high traffic websites, developed partnerships and supported technical implementation through co -branding or display (exchange of visibility with 01NET, YAHOO, AOL, MSN, FREE, etc...)