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Elsa NAKACHE

VANCOUVER

En résumé

Elsanakache@yahoo.fr

Mes compétences :
SEO
Google analytics
Internet
Emailing
affiliation
Marketing
Community management
SEM

Entreprises

  • Socloz (E-commerce / Web to Store Start-up) - Acquisition & Partnerships manager

    2012 - maintenant Managed 2 persons: 1 Marketing Project Manager & 1 Marketing assistant

    o Developed and managed acquisition levers (affiliation & SEM)
     Traffic increase

    o Created visual specifications for partners (Banners/ Co-branding/ I-frame)
     Conversion rates improvement within the partners sites network)

    o Elaborated the partnerships strategy from the very beginning

    o Prospected, negotiated and signed top partners deals (Yellow Pages, SFR, GPS Renault, Leguide.com)

    o Provided thorough testing and quality assurance for platform integrations & ensured quality standards were met

    o Contributed to the reflection & implementation of a new feature “click and collect”
  • Figaro Classifieds (Internet leader) - Acquisition & partnerships manager

    2007 - 2012 Managed 3 persons: 2 partnerships developers & 1 Web marketing Project Manager

    o Developed and managed the acquisition strategy levers / ROI oriented (affiliation & SEM)

    o Created, implemented and monitored affiliate programs +SEM campaigns with specialized platforms

    o Managed a €100K monthly budget (search & affiliation) for group sites (+ 10% traffic increase per year)

    o Monitored traffic quality on a daily basis (XITI tool) & optimized global performances (CPC, CPL, CPA)

    o Created special operations/ online contests in order to collect leads. Leads increase

    o Prospected high traffic websites, developed partnerships and supported technical implementation through co -branding or display (exchange of visibility with 01NET, YAHOO, AOL, MSN, FREE, etc...)
  • Netbooster/Reactiv’pub (digital agency) - Affiliate manager

    2006 - 2007 o Increased targeted traffic (payment per click) & Developed sales (payment according to generated income)

    o Generated qualified contacts: requests for bids/catalogs, subscription to games, newsletters (payment per lead)

    o Expanded customers portfolios (Network increase)

    o Piloted Web marketing strategy ( Mass market retailing) & managed advertising Campaigns (Affiliation & Partners)

    o Analyzed customer online communication and optimized their budget

    o Created interactive games, newsletters & emailing campaigns > traffic / leads / sales increase

Formations

  • UBC (University Of British Columbia) (Vancouver)

    Vancouver 2013 - maintenant
  • University Paris X (Paris)

    Paris 2005 - 2006 Bachelor
  • University Of Paris IV Paris-Sorbonne, France (Paris)

    Paris 2002 - 2005 License