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Emmanuel BENOIT

Saint-Denis

En résumé

Full experience of brand marketing & trade marketing in FMCG & Entertainment companies, as well as responsibility of 2 Business Units at E-Retail (including sales and purchasing roles for Gastronomy and Childhood categories) :
- covering local operational, transversal & strategic functions in brand management & trade marketing,
- various experiences in France & abroad (Italy, USA, UK, NL) or covering a wide geographic area (Western Europe, Near & Middle East clusters)
- E-Retail : sales and purchase roles, at flash-sales E-retailer

Skills:
- Marketing & Trade-Marketing strategies & full mix management (Brand positioning, copy strategy development, media strategies, ATL, BTL, Trade marketing & channel strategies - Hypers/Supermarkets and Specialized channels, category mgmt, merchandising, promotions, transversal projects management, consumer studies, brand building & new products development, digital & social, CRM),
- Sales & Purchasing, E-commerce & Digital.
- Team management.

Mes compétences :
ATL
Brand Development
BTL
Category management
Chef de groupe marketing
Directeur marketing
Entertainment
FMCG
Grande Consommation
Management
Manager
Marketing
Marketing manager
Média
Merchandising
Pricing
Promotion
Stratégie
Stratégie Media
Strategy
Trade marketing
Marketing management

Entreprises

  • Veepee - Directeur Category Management

    Saint-Denis 2018 - maintenant

  • Showroomprive.com - Business Units Lead

    La Plaine Saint Denis 2017 - 2018 Leading 2 Business Units at major flash-sales E-Retailer :
    - Gastronomy (from FMCG grocery to fine foods and wines & spirits) and Childhood (including Babygear, Toys, Entertainment, A&C, BTS)
    - including Sales and Purchasing roles

  • Mattel - Head of Trade Marketing & Sales Development, Directeur Marketing

    Fresnes 2010 - 2017 Various roles within the Mattel Europe organization, including :
    - Marketing Director Italy (full portfolio management, covering babygear, infant / newborn, Games, Boys & Girls, with brands such as Fisher-Price, Barbie, Scrabble, Uno... and major licences)
    - Head of Trade Marketing & Sales Development : successively responsible for the Channel strategies of Specialists / Toy Chains for Western Europe, then All Channels for France - Benelux.
    Covering shopper knowledge, offer definition, plans, categories & merchandising strategies.

  • Bel - Marketing Manager International

    Paris 2007 - 2010 Marketing Manager at BEL International - Near & Middle-East division - La Vache Qui Rit / The Laughing Cow brand

  • FERRERO France - Chef de Groupe

    MONT-SAINT-AIGNAN 2001 - 2007 Various responsibilities for the French market, successively Product Manager FERRERO ROCHER, Senior Product Manager PRALINES / adult target, Group Manager Activations, Promotions / CRM & Consumer Relations (Kinder, Nutella, Ferrero Rocher, TicTac...).

  • WESSANEN (Bjorg & co) - Chef de produit

    1998 - 2001 Product Manager at Wessanen USA (Kemps Marigold - Ice Cream),
    Project Manager at Wessanen Europe (Baars - Leerdammer & Dailycer)

  • Groupe Savencia - Chef de produit junior - CSNE

    VIROFLAY 1996 - 1998 CSNE chez ULN - Uk, filiale anglaise de Bongrain.
    Chef de produit junior - Coeur de Lion

Formations

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